Data Broadcasting and NBC Desktop Video team on news alerts — other Internet services planned

Business Wire, May 9, 1996

SAN MATEO, Calif.--(BUSINESS WIRE)--May 9, 1996--Data Broadcasting Corp. (NASDAQ:DBCC) Thursday announced it has joined forces with NBC Desktop Video to bring news alerts of market-moving events and daily program schedules to DBC Signal and QuoTrek users and to DBC's World Wide Web site (www.dbc.com).

NBC Desktop Video alerts will call to the user's attention programming such as testimony by Alan Greenspan and other key newsmakers, corporate presentations or CEO interviews.

Signal and QuoTrek users will be able to establish a personal profile of industries, companies or topics and be alerted when news that fits their profile is about to begin on NBC Desktop Video. In addition to this program, NBC Desktop Video and DBC are working on several other Internet-related services.

Larry Kramer, vice president for DBC News and Sports Services, said, "This is just the kind of value-added content that our subscribers want and need to make important investment decisions. Our alliance with NBC DesktopVideo enhances DBC's services and creates a more robust product for our broad subscriber base of active investors."

Mike Wheeler, President, NBC Desktop Video: "We have found that our customers do not have the time to sit and watch television on their PCs, but at the same time cannot afford to miss a crucial presentation on the portion of the markets they follow. By alerting them to the stories of particular concern to them, we maximize their use of time and of our product. We are pleased that Signal and QuoTrek will carry our alerts and that we will be expanding our reach to the high end individual investor."

NBC Desktop Video, the leading provider of business news video to desktop computers, offers two main programming services. NBC Professional, designed for fixed income and currency traders, features coverage of market moving events and key governmental and corporate news conferences, speeches and announcements.

NBC Private Financial Network, designed for buyside equity traders, analysts, and research professionals, offers coverage of long-form financial presentations including exclusive coverage of New York Society of Security Analysts meetings and educational seminars, conferences, regional industry and brokerage announcements and more than 60 CEO interviews and presentations per week.

Data Broadcasting is America's leading provider of real-time market data to the individual investor. Through its DBC West and BMI services, the company delivers real-time stock quotes, financial and sports news and betting odds to more than 34,000 subscribers via wireless FM, cable and satellite transmission, as well as through online services and the Internet.

CONTACT: Larry Kramer

Data Broadcasting Corp.

415/358-1670

or

Cecilia A. Wilkinson/Ina McGuinness

Pondel Parsons & Wilkinson

310/207-9300