Business Services Industry
Internet Retailer ONSALE is Top Shopping Site on the Web according to PC-Meter's Web Audience Rating Report; The Average Visitor Spends an Unprecedented 48 Minutes per Month on ONSALE's Site
Business Wire, Nov 21, 1996
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Nov. 21, 1996--ONSALE, a real-time interactive auction house on the World Wide Web, was rated as the top shopping site on the web ranked by average length of a user's session, as measured by PC-Meter's Web Audience Rating Report.
ONSALE's visitor average was sited as 48 minutes per month, almost three times the monthly total of the second ranking commerce site. This announcement coupled with ONSALE's recent announcement of monthly sales of more than $4,000,000 confirms its dominant position as the largest electronic retailer of refurbished PC products on the Internet.
PC-Meter's Web Audience Ratings Report provides in-depth statistics of web site reach with user demographics. PC-Meter obtains information from a panel of 10,000 households that is demographically balanced to represent the population of U.S. PC owners.
The information is collected digitally via PC-Meter software, which is installed on panel members' home PCs and which has a patent pending. This critical data is used to evaluate Web consumer market behavior, advertising revenue potential and effectiveness, and web site management.
According to ONSALE CEO Jerry Kaplan, "We knew that customers were hooked on our unique auction format, but we had no idea that the average visitor would spend almost an hour per month on our site. This kind of attention is really unprecedented in any direct retailing format. What this tells us is that we have found a way to successfully combine entertainment and retailing on the web."
ONSALE, a real-time interactive auction house, is a leading retailer of PC products and consumer electronics on the Internet's World Wide Web. ONSALE specializes in refurbished and close-out products from major manufacturers. ONSALE currently holds three auctions per week with auction closings on Monday, Wednesday and Friday.
ONSALE's customers experience the excitement of bidding at an auction where prices vary in response to demand. ONSALE debuted on the Web in May of 1995, and has been consistently profitable since January of 1996. Each day, over 20,000 people visit ONSALE's Web site at http://www.onsale.com to bid, buy, or watch the action.
CONTACT: ONSALE
Michelle Pettigrew, 415/428-0600 ext.206
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