Extra! Extra! NetGravity AdServer Means Revenue to Traditional Publications Online; National Geographic Online, Forbes, Hearst Corp.'s HomeArts, The Chicago Tribune Choose the NetGravity AdServer to Manage Advertising for Online Presence

Business Wire, Nov 25, 1996

SAN MATEO, Calif.--(BUSINESS WIRE)--Nov. 25, 1996--NetGravity today announced that the NetGravity(TM) AdServer has become the online advertising management software of choice for leading online publishers, allowing traditional publishing institutions to meet the dynamic needs of online readers through advertising-supported Web publications.

The Chicago Tribune, National Geographic Online, Forbes, the Hearst Corp.'s HomeArts, Individual, Inc., Barron's Online, and CondeNet are a few of the publishing companies benefiting from the NetGravity AdServer -- a scaleable, distributed, high performance advertising management solution.

In order to keep up with the heightened interest online, traditional publishers are finding it necessary to have a presence on the Web. In doing so, they must create a viable business model to provide revenue for this additional expenditure. The NetGravity AdServer enables these publishers to maintain profitability online while offering access to their sites at no charge to the public.

Unlike remote online advertising management services, the NetGravity AdServer allows sites to fully control advertising options and retain all revenue generated from online advertising sales. Potential online ad revenue for traditional publishers is great, as reflected in the Jupiter Communications July 1996 WebTrack Adspend study -- four of NetGravity's traditional publisher customers generated combined year-to-date revenues of almost six million dollars.

"NetGravity has improved our ability to track and control our inventory of ad impressions, which allows us to maximize ad revenue," said Chris Ward, director of National Geographic Online. "Additionally, the AdServer allows us to create timely reports including details such as click-throughs and comparisons of multiple creatives."

A major benefit to online publications that use the NetGravity AdServer is the ability to generate online performance reports for each advertiser, on demand. Sites can strengthen their partnership with agencies and advertisers by offering online copy testing of multiple ad concepts. This function allows advertisers and their agencies to make timely adjustments and corrections to their media campaigns, maximizing click-throughs, effectiveness, and return on investment.

"NetGravity places NewsPage at the forefront of advertising technology, giving us real-time ad tracking, automatic banner rotation, and better reporting," said Jan Bruce, senior vice president at Individual, Inc. "It also enhances the look of the site by supporting animated advertisements in GIF, Java, or Shockwave format. The bottom line is more value for advertisers."

AdServer to Support Windows NT

In order to meet customer demand for availability on a wider range of platforms, the NetGravity AdServer will soon support Microsoft Windows NT. This functionality, available in December of this year, will take advantage of Windows NT's ease of use, simple installation, automatic Web server configuration, and easy administrative tools.

NetGravity will fully support the increasingly popular NT platform with the same functionality as is available on UNIX platforms. This multi-platform strategy underscores the role that NetGravity has established in meeting industry demand.

About NetGravity

NetGravity, founded in September 1995 and based in San Mateo, Calif., is the proven leader in online advertising management software. Customers include Netscape, Time Inc.'s Pathfinder, Quote.com, CondeNet, Individual, Inc., and The Red Herring's herring.com. NetGravity can be found on the World Wide Web at http://www.netgravity.com.

CONTACT: Alexander Communications

Susan Payne, 415/923-1660

spayne@alexander-pr.com