Industry Veteran Kevin McDonald Joins FirstFloor as Senior Vice President; Former Apple and Pinnacle Systems Executive To Head Marketing and Business Development Organizations For Popular Intranet Software Publisher

Business Wire, Oct 1, 1996

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Oct. 1, 1996-- FirstFloor(TM) today announced that Kevin McDonald, formerly vice president of sales and marketing for Pinnacle Systems, Inc., has joined FirstFloor as senior vice president.

At Pinnacle Systems, Kevin headed up a team that doubled company revenues from $22 to $44 million in fiscal year 1996. McDonald was successful at building partnerships, establishing brand awareness, and helping Pinnacle become the standard for desktop digital video effects.

"As the demand increases for real-time information, whether it be via the Internet or corporate intranets, users need productive solutions to stay up-to-date, regardless of the information resource," said Kevin McDonald. "FirstFloor provides unique solutions-Smart Bookmarks(TM) and recently announced InfoPilot(TM), that let corporate users manage these dynamic resources."

McDonald's 18 years in software, hardware, and telecommunications services were also spent at Apple Computer and GE. At Apple, McDonald held a number of senior management positions including brand manager for the Macintosh Performa. The Performa brand attained $1 billion in retail sales in its first three years. His tenure at GE included General Electric Information Services where he managed large systems installations for Fortune 500 companies including Lockheed, Disney, TRW, Apple, and Hughes.

"FirstFloor is committed to building a strong management team to ensure the continued growth and success of the company," said Judith Hamilton, president and CEO of FirstFloor. "Kevin brings a wealth of management and marketing expertise to our executive staff."

About FirstFloor

FirstFloor, headquartered in Mountain View, Calif., provides solutions for managing and distributing corporate data from a wide variety of sources and business applications. Utilizing the company's innovative agent-based technologies, Smart Catalog(TM) and Bulletins, FirstFloor's products address the challenge facing many companies today -- managing the masses of corporate and Internet information from diverse sources in real-time. FirstFloor's licensing agreements with Netscape Communications Corporation, America Online, IBM, Yahoo!, America Online's GNN division, Verity, Sun Microsystems, Aurum, and Spry have placed the company's technology and products into the hands of millions of corporate users. FirstFloor, founded in October of 1992, is a privately held company.

Visit FirstFloor's Web site at http://www.firstfloor.com; or for reader inquiries, contact FirstFloor at 415/968-1101 -0-

Note to Editors: FirstFloor, Smart Catalog, Smart Bookmarks, and InfoPilot are trademarks of First Floor, Inc. Other brands and products mentioned here are trademarks of their respective holders.

CONTACT: FirstFloor

Mark Bonacorso, 415/254-5128

markb@firstfloor.com