Diba Expands Board of Directors; President of Ceridian Employer Services Brings General Management and Software Marketing Expertise to Information Appliance Pioneer

Business Wire, Oct 16, 1996

MENLO PARK, Calif.--(BUSINESS WIRE)--Oct. 16, 1996--Diba, Inc. today announced that Kathleen M. Mitchell, president of Ceridian Employer Services, has joined Diba's board of directors.

"In addition to her executive skills, Ms. Mitchell is one of the most experienced marketing executives in Silicon Valley," said Farid Dibachi, chairman of Diba. "Her expertise in launching new software products will be critical as we continue to build the Information Appliance category."

"Diba presents a thrilling opportunity for me," said Mitchell. "The Diba vision of setting the standard for Information Appliances is remarkable. I look forward to helping make that vision a reality."

Mitchell brings to Diba a long and successful history of marketing high technology products. Mitchell is president of Ceridian Employer Services, a human resources and services company which is a subsidiary of Ceridian Corporation (NYSE:CEN), an information services and defense electronics company. Ceridian Employer Services handles 30,000 customers, including 30 percent of the Fortune 100. Mitchell originally joined the Ceridian Corporation in January 1995 as president and CEO of Ceridian's TesserAct Technology subsidiary.

Prior to joining TesserAct, Mitchell spent two and a half years at Oracle Corporation, first as vice president of corporate marketing, and subsequently as vice president of marketing for the Americas which included the U.S., Canada and Latin America.

Before Oracle, Mitchell spent three years as vice president of marketing at Metaphor Computer Systems, a $50 million decision support software and services company which was acquired by IBM in 1991. Mitchell began her career at IBM where she spent 14 years in a variety of sales and marketing positions including branch manager, assistant to the IBM chairman, and industry director.

About Information Appliances

Information Appliances are a new class of consumer devices which combine the power of computers with the ease of use, convenience, and affordability of traditional consumer electronic appliances. Unlike today's PCs, which many consumers find confusing to purchase and difficult to use and maintain, Information Appliances will offer average consumers a wide range of devices that will let them easily and affordably enter the information age.

About Diba

Diba and its partners are creating a diverse family of Information Appliances. Diba-based Information Appliances include devices for sending and receiving electronic mail, standard televisions that provide Internet access and a wide range of specialized appliances for the health care, financial services, travel and information services industries. Diba has announced relationships with Zenith to deliver a line of Internet-enabled, NetVision, televisions, NEC to create a new Information Appliance specific chip and software combination and Samsung to create a new line of Internet-enabled televisions.

Based in Menlo Park, Calif., Diba Inc. is a software, networking and technology company dedicated to making information more accessible to more people. Diba was founded in 1995 by Farzad Dibachi, former senior vice president of Oracle Corporation, and Farid Dibachi, former CEO and founder of Wavetron Microsystems, Inc. Diba is a leading technology supplier for the Information Appliance marketplace.

CONTACT: Diba, Inc.

Joe Gillach, 415/482-3314

joe@diba.com

or

Thomas Associates

Ryan Donovan, 415/596-2700

ryan@thomaspr.com