Medical Design Technology launched by Cahners

Business Wire, Sept 10, 1996

NEWTON, Mass.--(BUSINESS WIRE)--Sept. 10, 1996--Cahners Publishing Company is launching a new publication -- Medical Design Technology -- aimed at design engineers and engineering managers who are involved in the manufacture of FDA-registered medical devices.

The new-product tabloid, with a circulation of 35,000, will guarantee 100 percent coverage of all FDA registered locations, according to Steve Thompson, head of Cahners' Manufacturing Market Division.

"Launching a new title to fit our reader and advertiser needs is an integral part of our market-driven strategy," said Bruce Barnet, Cahners' president and chief executive officer.

Medical Design Technology will be published initially six times a year at Cahners' Gordon Publications division in Morris Plains, New Jersey, according to Todd Baker, Gordon's Director of New Business Development.

"Medical Design Technology will focus on the needs of design engineers in a medical devices market whose size is estimated at $45 billion," said Baker.

Cahners Publishing Company, a unit of Reed Elsevier Inc. is the publisher of more than 85 specialized business and professional publications as well as CD-ROM and online services. Cahners, headquartered in Newton, Mass. serves the vital information needs of over 5.6 million business managers and professionals around the world. In addition to its publications, Cahners also provides publication and industry-based research, economic forecasting, reprints, direct mail services, databases marketing plus custom publishing projects in all its served markets.

For more information, please contact Todd Baker at 201-292-5100 ext. 230, or Cahners Director of Corporate Communications Harry King at 617/558-4565.

CONTACT: Cahners Publishing

Harry King, 617/558-4565