HP Lowers Price of DesignJet 755CM Large-Format Color Ink Jet Printer by $1,000

Business Wire, Sept 3, 1996

PALO ALTO, Calif.--(BUSINESS WIRE)--Sept. 3, 1996-- Hewlett-Packard Company, the worldwide leader in large-format printer sales, today lowered the price of its popular HP DesignJet 755CM large-format color inkjet printer by $1,000 (U.S.). The printer now has a suggested list price of $10,995.

The DesignJet 755CM printer is a powerful tool for design professionals doing a variety of applications. This all-in-one printer provides exceptional color output, from 8.5 inches by 11 inches up to 3 feet by 50 feet and everything in between.

"We've seen a substantial decrease in memory prices, and when our costs go down, we pass the savings along to our customers," said Bernard Meric, general manager of HP's DesignJet Division in Barcelona, Spain. "Large-format printers are becoming pervasive in many areas, and they are being put to new uses every day. Lower prices should aid in the growth of the market and help more people realize the value of cost-effective large-format printers such as HP's DesignJet printers."

The DesignJet 755CM printer is plug-and-play-ready and comes preinstalled with an Adobe(TM) PostScript(TM) Level 2 raster-image processor; an HP JetDirect card for easy connection to a Macintosh, PC or network; 68MB of memory so that large, complex files print easily; and HP's DesignJet Color Management Kit for color matching. The kit contains profiles for Pantone(R)*, Adobe Photoshop(TM), PageMaker(R), Kodak Precision Color, Agfa FotoTune and ICC. The profiles help the user create near-photographic-quality images that are virtually identical to the original. HP's color-rendering technology, ColorSmart, also ships with the DesignJet 755CM printer. The printer is targeted at design professionals in a variety of companies, such as advertising agencies or design firms, and in the graphic departments of Fortune 1000 companies. The DesignJet 755CM printer is ideal for applications such as comps, presentations and indoor signage, as well as for computer-aided design and mapping. Businesses that currently use large-format printers include advertising, architecture, education, engineering, law, packaging, publishing and retail.

HP is the world's leading supplier of hardcopy products that set the standard for technology, performance and reliability. HP's market-leading products include LaserJet and DeskJet printers, DesignJet large-format printers, ScanJet scanners, OfficeJet printer-fax-copier devices, CopyJet color printer-copiers and HP FAX facsimile machines.

Hewlett-Packard Company is a leading global manufacturer of computing, communications and measurement products and services recognized for excellence in quality and support. HP has 110,800 employees and had revenue of $31.5 billion in its 1995 fiscal year. -0-

Adobe, Adobe PostScript and Adobe Photoshop are trademarks of Adobe Systems Incorporated, which may be registered in certain jurisdictions.

PageMaker is a U.S. registered trademark of Adobe Systems Incorporated. -0-

NOTE TO THE EDITOR: Customers can obtain sales information by visiting their nearest HP-authorized dealer, or at http:\\www.hp.com on the World Wide Web. Please do NOT use editor-contact or corporate telephone numbers for sales information.

Information in this release applies specifically to products available in the United States and Canada. Product availability and specifications may vary in other markets.

If you review this product, your readers will receive the fastest response by mailing their inquires to Hewlett-Packard Company, Direct Marketing Organization, P.O. Box 58059, MS511L-SJ, Santa Clara, Calif. 95051-8059.

CONTACT: Hewlett-Packard

Stacie Savage, 619/655-4451

e-mail: stacie_savage@hp.com

or

Copithorne and Bellows for HP

Patrick Ward, 408/654-5323

e-mail: patrickw@svr.cbpr.com