Business Wire and Press Access Announce Direct Connection to the Wire From PressDirect Release Dissemination Product

Business Wire, April 2, 1997

SAN FRANCISCO--(BUSINESS WIRE)--April 2, 1997--Business Wire (www.businesswire.com) and Press Access (www.pressaccess.com) jointly announced Wednesday the development of a direct connection to Business Wire from Press Access' PressDirect(TM) release dissemination product.

In addition to sending releases automatically to editors via e-mail, fax and postal mail, according to their preferences, public relations professionals can now use PressDirect(TM) to send their news releases to Business Wire for immediate electronic distribution to thousands of media outlets.

"The gateway between Business Wire and Press Access streamlines the entire news release dissemination process," said Cathy Baron Tamraz, senior vice president at Business Wire. "Public relations professionals can target editors, send news releases and access Business Wire right from their desktops."

PressDirect(TM) is ideal for news release distribution, daily correspondence, announcements, invitations to events, pitch letters and press conference announcements.

"PressDirect(TM) allows the user to have complete control over editorial contact lists, messages, timing and delivery," said Rochelle Nemrow, vice president of marketing for Press Access. "It is the most convenient and effective way to reach editors by their preferred method - newswire, e-mail, fax or postal mail."

Founded in 1961 by its president, Lorry I. Lokey, veteran journalist and public relations executive, Business Wire is a leading source of news on major U.S. corporations, including Fortune 1000 and NASDAQ companies.

The strategic information company electronically disseminates full-text news releases for public and investor relations professionals simultaneously to the news media, the Internet, on-line services and databases, and the investment community worldwide. The company has 24 offices throughout the United States and affiliates around the world.

Boston-based Press Access is the leading source of editorial and analyst information for high tech PR professionals. The company's more than 600 subscribers include PR agencies and corporate PR departments in high tech companies of all sizes from Fortune 500 to small start-ups.

Press Access currently tracks more than 8,000 editors and analysts at over 1,000 business and trade publications, industry newsletters, research firms, wire services and other media outlets. Press Access information is available in both directory and electronic formats, and via the World Wide Web.

CONTACT: Michael Lissauer & Cathy Baron Tamraz

Business Wire, 212/752-9600

or

Rochelle Nemrow

Press Access, 617/542-6670