Rhondalee Rohleder, Leading Programmable Logic Industry Analyst, Joins QuickLogic; PLD Authority Becomes Director of Strategic Marketing at Industry's Fastest Growing Semiconductor Company

Business Wire, August 11, 1997

SUNNYVALE, Calif.--(BUSINESS WIRE)--Aug. 11, 1997--QuickLogic Corporation announced today that Rhondalee Rohleder, noted industry analyst and columnist from the renowned Pace Technologies, a PLD (Programmable Logic Device) market research and consulting firm, has joined the company.

Rohleder, who has extensive background in analyzing and forecasting trends and products in the PLD/FPGA (Field Programmable Gate Array) market place, is assuming the role of director of strategic marketing.

Tom Hart, president of QuickLogic commented, "At QuickLogic, we have long recognized Roni as a leading authority for the PLD market and trends within this industry. I have been a strong proponent of her analyst and consulting services, and have enjoyed working with her while she was in this role over the past several years. Roni's expertise as a programmable logic "industry expert" is recognized by the companies in our market sector, all of whom have solicited her research and/or counsel. With her industry-wide perspective, I take her decision to join our company as testament that QuickLogic has an excellent product offering and business strategy. I am eager to have Roni join our company and know she will make tremendous contributions."

Roni Rohleder stated, "Since I first met with QuickLogic, I have recognized the quality of its technology and people. I have been further attracted to this company by its extremely loyal customer base that provided some of the strongest endorsements I have ever heard during the course of user research. I am proud to be a part of this dynamic and growing company."

Rohleder left Pace Technologies, the leading programmable logic device (PLD) market research and consulting firm, to join QuickLogic. She founded Pace Technologies in 1994 and ran the company as president. While operating Pace, she achieved one hundred percent market penetration in the PLD sector, was a highly respected industry expert, was widely published in industry trade publications and asked to speak at many highly visible industry events. Pace Technologies also has clients in other sectors of the market including ASIC, EDA and OEM manufacturing companies. Rohleder will make a separate announcement soon regarding the disposition of her company.

Rohleder has over a decade of experience in the semiconductor industry. Before founding Pace Technologies, she was director of ASIC & EDA services and senior analyst of programmable logic at In-Stat. Prior to that, she was product marketing engineer/specialist for Motorola's ASIC Division. While at Motorola, she also held various engineering support positions. Previous to that, she worked in various roles in the telecommunications industry. Rohleder received a bachelor of arts in economics from the University of Pittsburgh, and pursued graduate studies in finance at the University of Phoenix, AZ

QuickLogic Information:

QuickLogic Corporation, named in October 1996 as the fastest growing semiconductor company in the U.S. by the National Technology Fast 500 Program, is leading the revolution in FPGAs with the optimal HDL (Hardware Description Language) silicon solution. QuickLogic delivers a comprehensive HDL design methodology by manufacturing and marketing the industry's fastest FPGAs (Field Programmable Gate Arrays) and high-productivity, integrated design tools. Proprietary strengths for the company include its ViaLink(R) metal-to-metal antifuse technology, the QuickWorks(R) design software, and QuickLogic's pASIC(R) families of FPGAs, which in combination result in the industry's fastest time-to-market solution.

QuickLogic is located at 1277 Orleans Dr., Sunnyvale, CA 94089-1138. Phone: (408) 990-4000; fax: (408) 990-4040. The toll-free literature line is (800) 842-FPGA. E-mail at: info@quicklogic.com, or visit QuickLogic's website at http://www.quicklogic.com . -0-

NOTE TO EDITORS: ViaLink, pASIC, QuickWorks and the QuickLogic logo are registered trademarks and QuickTools, and SpDE are trademarks of QuickLogic Corporation. All other brands or trademarks are the property of their respective holders and should be treated as such.

CONTACT: QuickLogic Corporation

Ed Smith, 408/990-4000

smith@quicklogic.com

or

KJ Communications

Eileen Elam, 415/917-1488

102645.760@compuserve.com