Quebecor Communications Inc. Acquires Diffulivre Inc. and Editions du Trecarre

Business Wire, August 21, 1997

MONTREAL--(BUSINESS WIRE)--Aug. 21, 1997--(ME, TSE QBR.A., ME, TSE QBR.B., AMEX PQB.) Founded in 1981, Diffulivre Inc., is a dynamic company that comprises about fifteen publishers of which the most important are Bordas, Dunod, Sybex and Editions du Trecarre.

Diffulivre sells a list of about 8,000 titles on the Canadian market.

Editions du Trecarre has experienced rapid growth through the diversity and originality of its products. Its catalogue of about 600 titles covers general trade, regionalism, nature and educational markets. Editions du Trecarre also has a remarkable series of coffee-table books.

Prior to the acquisition, Diffulivre Inc., was owned by Canada Publishing Corporation and Groupe de la Cite International, S.A. Until his retirement in 1996, Diffulivre Inc., was managed by Georges Laberge, a pioneer of the book industry in Quebec. His son, Marc Laberge, who has taken over will continue to manage Diffulivre Inc. and Editions du Trecarre.

"This acquisition will reinforce and diversify our position in the book industry as well as open new markets" declared Mr. Andre Rousseau, Vice-President, Book Division of Quebecor Communications Inc.

Quebecor Communications Inc., a subsidiary of Quebecor Inc., is Quebec's leader in publishing and distribution of newspapers, magazines and books. In addition, Quebecor Communications Inc. is an independent record distributor and retailer.

The Class A Multiple Voting Shares of Quebecor Inc. are listed on the Montreal and Toronto stock exchanges under the ticker symbol QBR.A and on the American Stock Exchange under the ticker symbol PQB. Its Class B Subordinate Voting Shares are listed on the Montreal and Toronto stock exchanges under the ticker symbol QBR.B.

CONTACT: Quebecor Communications Inc.

Andre Rousseau, 514/877-9777