Behaviour and Paramount, News at Last

Business Wire, Dec 5, 1997

MONTREAL--(BUSINESS WIRE)--Dec. 5, 1997--BEHAVIOUR(ME:MFM.A.) (TSE:MFM.A.) (ME:MFM.B.) (TSE:MFM.B.) Behaviour Distribution has just been informed of Paramount Pictures' decision to distribute new French-language videos in Quebec through its Internal distribution channel.

This particular line of Paramount products had previously been marketed by Malofilm Distribution (now Behaviour). Paramount's decision comes after a lengthy negotiation period as discussions between the two companies regarding the release of new French- language titles had been underway for several months.

"We have greatly enjoyed working with Paramount's francophone video team and distributing their products over the last few years, stated Carole Labrie, Vice President, Video. While we would have liked to continue our relationship with Paramount, we had anticipated this decision for some time. We wish their team every success with their new project."

Behaviour Distribution is a division of Behaviour Communications Inc., an international design and technology driven diversified multimedia Company engaged in creating brand content and programming. The Company's headquarters are in Montreal, Canada. Common shares are publicly traded on the Montreal Exchange and the Toronto Stock Exchange under the symbols MFM.A and MFM.B. The ticker symbols for the Company will soon change to BHV.A and BHV.B

CONTACT: Behaviour Distribution

Carole Labrie, 514/844-4555

or

Behaviour Communications Inc.

Danielle Pitre, 514/844-4555