Business Services Industry
Modern Age Books announces license agreement with Microsoft Press
Business Wire, Feb 10, 1997
NORWOOD, Mass.--(BUSINESS WIRE)--Feb. 10, 1997--
NEC and Web Marketplace Among First to Feature Modern Age-Converted
Microsoft Press titles
Modern Age Books Inc., a leader in electronic book publishing, and Microsoft Press, the publishing division of Microsoft Corp., today announced the signing of an agreement to provide end-users with electronic versions of Microsoft's best-selling trade computer books. Microsoft Press has licensed Modern Age to convert selected titles from several of its series of trade books into Modern Age's E-DOC electronic book engine. Modern Age will provide these electronic books to end-users through Modern Age's newly announced Web Marketplace (www.mabooks.com), as well as to computer manufacturers, the first of which is NEC Computer Products Division of Packard Bell, for bundling with their products.
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The series licensed to Modern Age Books include the Inside Moves gaming strategy guides, the Field Guide quick references, the tutorial-styled Step-by-Step titles, the comprehensive Running Select Editions, and the At a Glance visual references.
According to Tony Veteri, OEM Sales Manager for Microsoft Press, "This agreement allows Microsoft Press to expand its offering in the OEM channel in two ways: by allowing Modern Age to license our content to their customers and by providing us content in an electronic format desired by our customers."
Among the titles immediately available for OEMs to bundle with their systems are Microsoft Money 97 Guide to Personal Finance, Second Edition and Microsoft Publish 97 By Design, Fourth Edition.
"By including these Money 97 and Publisher 97 books with our computer systems, we are able to provide our customers with comprehensive software and hardware instruction, written by professional authors and published by the likes of Microsoft Press," said Jon French, product manager, Consumer PC Systems, NEC Computer Products Division of Packard Bell, "We are pleased to be the first OEM to offer these new titles to buyers of new computer systems."
End users can purchase titles they are interested in directly at the Modern Age Books Marketplace. Using secure transaction technology, users enter their credit card information and, once approved, download the E-DOC directly to their hard disk. With over 30 million electronic books currently "in print," E-DOC has become the preferred format for building, delivering, and viewing book-length documents. E-DOC's use of a simple-to-understand book metaphor and intuitive, user friendly search tools has established customer loyalty versus more difficult-to-use formats. All E-DOCs support the use of "jumps" from within the document to sites on the Internet, creating a truly dynamic book that has the ability to remain current by accessing the latest information on a topic.
About Microsoft Press
Microsoft Press is the publishing division of Microsoft Corp. and the leading source of up-to-date information about Microsoft products and related technologies. Millions of computer users rely on a complete line of world-class Microsoft Press computer books and multimedia training and reference tools. Titles ranging from self-paced tutorials for first-time computer users to advanced technical references and programming guides for computer professionals are distributed through book and software retailers worldwide. Consumers in the United States can also order directly from the publisher at 1-800-MSPRESS. For information about Microsoft Press products on the Internet, visit www.microsoft.com/mspress/
About Modern Age Books
Founded in 1994, Modern Age Books Inc. is an electronic publishing pioneer. With 30 million books "in print," the company's mission is to offer powerful, easy-to-use electronic publishing products that take advantage of the familiar book metaphor. The company's products include the E-DOC Engine, which helps organizations to meet their publishing needs for Intranets and the World Wide Web, and WebBook Publisher, a wysiwyg development environment for building electronic books. Among the company's customers are publishing houses, original equipment manufacturers, value-added resellers and service bureaus who use Modern Age products and services for converting their publications into electronic form. The company's electronic documents, or E-DOCs, are included as part of the pre-installed software on many new computers. Headquartered in Massachusetts, Modern Age Books is located at 100 River Ridge Drive, Norwood, MA 02062, and can be reached at 617/440-0550, via fax at 617/440-0560 or on the Web at http://www.mabooks.com -0-
Modern Age Books Inc. is a registered trademark and WebBook Publisher is a trademark of Modern Age Books Inc. All other products mentioned are trademarks or registered trademarks of their respective companies.
CONTACT: Modern Age Books Inc.
Amorette Pedersen
617/440-9305
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