Objectivity appoints Geoffrey A. Moore to board of directors

Business Wire, Feb 11, 1997

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Feb. 11, 1997-- Objectivity Inc., the leading provider of scalable object database management solutions, today announced that Geoffrey A. Moore, the author of Crossing the Chasm and Inside the Tornado has been appointed to its board of directors.

Moore is the president and founder of The Chasm Group (TCG), a consulting practice based in Palo Alto, Calif., that provides marketing strategy and organizational services to many leading high technology companies. Prior to founding The Chasm Group, Moore was a principal and partner at Regis McKenna, Inc., a leading high-tech marketing and communications company. He holds a bachelors degree from Stanford University and a Ph.D. from the University of Washington.

"Objectivity welcomes Geoff to our board of directors," stated David Caplan, chairman of the board. "With Geoff's vast expertise in market dynamics, his addition to the board reinforces our commitment to being a market-driven company."

"Objectivity has participated in a long, hard struggle to get object-oriented databases across the chasm, achieving niche market successes in telco and factory automation. It is now well positioned to participate in the tornado market of the World Wide Web, and I am looking forward to helping the company capitalize on this opportunity," said Moore, president and founder of The Chasm Group.

More About Objectivity

Headquartered in Mountain View, Objectivity is the leading provider of scalable object database solutions. To date, over 140,000 Objectivity/DB licenses have been deployed. The company sells directly and through distributors from seven offices in the United States and fourteen offices in Europe and Asia. Objectivity customers include ABB, Adobe, Boeing, BT, Digital, DSC Communications, Fuji Film, Motorola, Nortel, Qualcomm, Siemens, and other leading technology companies worldwide. Altogether, one-quarter of both the Global-100 and Fortune-100 companies use Objectivity/DB.

For additional information about the company, visit their web site at http://wwwcompany names contained herein may be trademarks or registered trademarks of their respective companies. Photos of Geoffrey A. Moore are available from The Chasm Group, 415/424-9411.

CONTACT: Objectivity Inc., Mountain View

Kristi Furrer,r@msn.com