Business Services Industry
Bio-Plexus names Lucio Improta V.P. International Marketing/Sales
Business Wire, Feb 24, 1997
TOLLAND, Conn.--(BUSINESS WIRE)--Feb. 24--Bio-Plexus, Inc. (NASDAQ: BPLX) designer, developer, manufacturer and marketer of safety medical products under the Punctur-Guardr name, announced today that Lucio Improta, 52, has joined Bio-Plexus as vice president of international marketing and sales, a newly created position.
Improta most recently headed FRC International, a consulting firm that established European distribution for various companies, including Bio-Plexus. Improta has worked for Bio-Plexus on a consulting basis since 1996 and established distribution for Bio-Plexus in Italy, France, the United Kingdom, Germany and Switzerland. He also founded and ran his own company for 14 years called H. S. Hospital Service, specializing in marketing interventional radiology products throughout Europe.
Before establishing his own firm, Improta was associated with Abbott Laboratories' where he headed the analytical clinical division in Italy. He also held the position of general manager of production at Italgamma, an Italian manufacturer of disposable syringes, needles and butterflies. He began his career at Becton- Dickinson, where he worked for 12 years as general manager of sales and marketing in Italy and spearheaded B-D's successful continent-wide efforts to convert blood collection procedures from the syringe to the vacutainer system.
Ron Haverl, Bio-Plexus chief executive officer, said, "We have worked closely with Lucio for the past year and I am delighted that he is accepting this responsibility at such an important time for Bio-Plexus. He has invaluable expertise on both the sales and manufacturing sides of the business. He also has extensive experience with Becton-Dickinson, Europe. Perhaps just as importantly, Lucio has run his own company and has an entrepreneurial spirit. He stands for the exactly the same things we do."
CONTACT: Porter, LeVay & Rose, Inc.
Marilyn Meek, 212/564-4700
or
Bio-Plexus Inc.
Christina Tamburro, 860/871-8601
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