Business Services Industry

Magic Software Enterprises signs major AS/400 partners; accelerating strategic thrust into AS/400 market; relationships leverage Magic's Strategic Development Tools with Partners AS/400 expertise

Business Wire, Feb 26, 1997

IRVINE, Calif.--(BUSINESS WIRE)--Feb. 26, 1997--Magic Software Enterprises (NASDAQ:MGICF) leading developer of the Magic Rapid Application Development (RAD) system, Wednesday announced it has recruited a number of system integrators that focus and specialize in the AS/400 market.

Lakeview Technologies, Rippe & Kingston Systems, Armknecht & Associates, and Bay Resources will be working with Magic to penetrate AS/400 accounts and provide strategic solutions for their AS/400 environments. These recruitments are the results of an overall thrust into the AS/400 marketplace and Magic's partnership with IBM to sign-up AS/400 VARs worldwide.

"We are extremely excited about partnering with such strong leaders in the AS/400 marketplace," said Uzi Yair, chief executive officer for Magic Software Enterprises Inc. "There is tremendous potential in this market and with our combined talents of product offering, sales and consulting, we are all sure to be clear winners in this market where there is so much opportunity."

"We chose Magic because we were looking for a strategic development tool that provided rapid time to market productivity and the cross-platform support to integrate the AS/400 with other environments," said Thom Davidson, vice president, consulting and services division with Rippe & Kingston Systems.

About Magic

Magic Software Enterprises develops, publishes, markets and supports Magic, a highly productive, table-driven, cross-platform Rapid Application Development system for developing client, server and Internet-based solutions. Magic provides tools in the AS/400 marketplace to enable the integration of legacy, scalability, Internet and client/server architectures. Magic is used by corporate MIS departments and a wide range of solutions partners including value-added resellers, system integrators, consultants, independent developers and packaged software publishers. Magic Software Enterprises Inc. is located at 1642 Kaiser Ave., Irvine, Calif., 92714. Telephone: 714/250-1718; Fax: 714/250-7404. World Wide Web: http://www.magic-sw.com .

CONTACT: Magic Software Enterprises, Irvine

Lisa Blaisdell, 714/250-1718, Ext. 219

lisab@magic-inc.com

KEYWORD; CALIFORNIA

INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED REPEATS: New York 212-752-9600 or 800-221-2462; Boston 617-236-4266 or

COPYRIGHT 1997 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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