Paradigm teams with Microsoft Network for online music programming

Business Wire, Feb 5, 1997

NEW YORK--(BUSINESS WIRE)--Feb. 5, 1997--Tom McPartland, CEO of Paradigm Music Entertainment, has announced that the company will develop online music programming for MSN, the Microsoft Network.

Paradigm Radio Productions will be producing the new MSN series.

The Paradigm/MSN venture will be separate and apart from any programming or content on SonicNet, which Paradigm recently acquired from Prodigy Services Inc. and Sunshine Interactive Networks Inc.

Paradigm Music will develop a music-oriented online Web show for MSN OnStage, the entertainment area of MSN. The Web show will be part of the MSN Spring season line-up of entertainment programming. Details of the specific show will be announced in the coming weeks.

"We are extremely proud of our new alliance with the Microsoft Network," said McPartland. "The initiative with MSN helps to fulfill our original mission statement that Paradigm is and will continue to be a diversified music entertainment entity, not solely dependent upon hit records. We are very pleased to that in our first year of existence, we are working together with one of the leading online service providers to develop innovative online music programming."

Paradigm Music Entertainment, established in 1996, is an independent company consisting of: Paradigm Records and Associated Labels, a group of independent record labels focusing on alternative music; Paradigm Radio Productions, a commercial national radio and music programming service; Archive Recordings, a classic rock record catalog label specializing in live concert and previously unreleased music; and SonicNet, the most popular alternative music site on the World Wide Web. The company's Web site is http://www.paradigmmusic.com .

CONTACT: Wayne Rosso

Phone: 212/387-7700

Fax: 212/387-8171

E-mail: paradigm@paradigmmusic.com