Business Services Industry
Biztravel.com Selects New Senior VP of Marketing and Business Development; Bonnie Schwartz, Formerly of American Express, Enhances Travel Expertise at Leading Internet Company
Business Wire, July 8, 1997
NEW YORK--(BUSINESS WIRE)--July 8, 1997--Biztravel.com, (www.biztravel.com) the leading Internet company for frequent business travelers, announced today the appointment of Bonnie Schwartz as the company's new senior vice president of marketing and business development.
At Biztravel.com, Schwartz will oversee all marketing and business development activities, including all product management, public relations, advertising, and new business development. She will report directly to John Williams, president and CEO of Biztravel.com.
"We are tremendously excited to welcome Bonnie Schwartz to our team," Williams said. "Bonnie is a proven marketer and leader within the travel industry, and her experience in corporate travel will make her an asset to our clients."
Since 1981, Schwartz has held a variety of marketing positions at American Express. From 1995 to 1997, she was vice president of Partnership Sales and Relationships, where she managed new business expansion and ongoing portfolio activities for co-branded card products.
Prior to this position, Schwartz was vice president for travel industries at American Express, managing card business generated by 15 of the largest airline, lodging and car rental companies in the U.S.
"Bonnie's appointment strengthens our commitment to assembling an executive team of experienced travel industry veterans, enabling us to provide the expertise that today's business travelers demand," said Williams. "Unlike our net-focused competition, we provide our clients with considerable travel experience, utilizing today's technology to leverage our expertise."
Biztravel.com is dedicated to being a travel company that leverages the Internet, rather than an Internet company that specializes in travel.
In addition to Schwartz, Biztravel.com's executive roster includes: Williams, formerly senior vice president/general manager of Consumer Travel Network, USA at American Express Travel Related Services Co., Inc.; Ted Carter, former CEO of Interactive TravelVision Network, Inc. and George Nassef, former managing director, product marketing, SABRE Travel Information Network. This combination of travel and technology experience sets Biztravel.com apart from the rest.
Biztravel.com, based in New York, offers a variety of travel- related services designed for frequent business travelers. The travel reservation system, bizReservations, enables travelers to create personalized itineraries to meet their particular travel goals -- whether it's to maximize frequent flyer miles, obtain lowest airfares, or secure direct, non-stop flights.
Biztravel.com offers travel news, opinions and advice in bizTraveler, the company's on-line magazine, as well as weather forecasts, restaurant guides, turn-by-turn driving instructions and street maps in bizCityInfo.
The web site has earned numerous awards for its combination of valuable services, appealing design and ease-of-use. The company is backed by Intel Corporation, News Corporation and Informix Corporation, as well as three top-tier Silicon Valley venture capital firms: Accel Partners, Hummer Winblad Venture Partners and New Enterprise Associates.
CONTACT: Biztravel.com
Bonnie Schwartz, 212/696-9800
George Roukas, 212/696-9800
or
Wilson McHenry Company
Joanne Serling, 212/527-0800
Will Steinberg, 415/638-3400
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions


