Business Services Industry
Barron's Online to be sold exclusively with the Wall Street Journal Interactive Edition
Business Wire, June 17, 1997
NEW YORK--(BUSINESS WIRE)--June 17, 1997--Barron's Magazine announced today that its Barron's Online edition will become available exclusively to paid subscribers of The Wall Street Journal Interactive Edition (http://wsj.com), effective July 25.
"Barron's unique value as a provider of insights into the financial markets fits perfectly with The Wall Street Journal Interactive Edition," said Robert Paradise, publisher of Barron's. "We're confident that our online readers will find tremendous value in this alliance and will be eager to subscribe to a site offering both the Interactive Journal and Barron's Online."
"The strong investor package from Barron's Online -- both on Saturday and through its exclusive Weekday Extra columns -will complement the Interactive Journal's strength in covering the markets around the clock," said Neil F. Budde, editor of The Wall Street Journal Interactive Edition. "It will be an unbeatable combination for serious investors and market watchers."
With the announcement last month of the alliance between The Wall Street Journal Interactive Edition and SmartMoney Interactive, the online edition of the acclaimed SmartMoney magazine, Interactive Journal subscribers will soon have access to the online editions of Dow Jones' premier publications for a single subscription price.
Beginning July 25, Wall Street Journal Interactive Edition subscribers will receive the Barron's Online package as part of their regular Interactive Journal subscription, which remains priced at $49 a year, or $29 for subscribers to the print Wall Street Journal. Effective with this announcement, Barron's print subscribers will also enjoy an introductory offer to subscribe to the Interactive Journal and Barron's Online at the $29/year print-subscriber rate. Barron's Online will be reachable either from http://www.barrons.com or from links within the Interactive Journal.
Since moving to a paid-subscription basis in the fall of 1996, the Interactive Journal has attracted a paid circulation of more than 100,000, making it the most successful subscription site on the World Wide Web. Barron's Online started publishing on the Web in June 1996 and has attracted more than 200,000 registered users on a free basis. It was published for the past year by IDD Information Services in partnership with Barron's Magazine.
"Our experience with the Interactive Journal so far has demonstrated that, even on the Web, readers will pay for access to extraordinary editorial work they can't find elsewhere," said Dorothea Coccoli Palsho, president of Dow Jones Interactive Publishing, which now will publish both The Wall Street Journal Interactive Edition and Barron's Online. "Barron's' long tradition of delivering exclusive journalism that moves markets certainly fits that description, and we're excited to be able to offer a package like this to investors."
About the Interactive Journal
Introduced in April 1996, The Wall Street Journal Interactive Edition features continuously updated coverage of the full spectrum of business news both in the U.S. and around the world, prepared by a dedicated news staff in The Wall Street Journal's New York newsroom. Subscribers have access to more than 9,000 indepth background reports oncompanies, an archive of news articles, and personal news and stock portfolios. Subscribers can also access the vast Dow Jones News/Retrieval Publications Library that features current and past articles from more than 3,600 newspapers, magazines and business-news sources. The Interactive Journal has attracted more than 100,000 paid subscribers in less than one year. About Dow Jones
Dow Jones Interactive Publishing, the electronic publishing arm of Dow Jones & Company (NYSE: DJ), provides business and financial news and information products, including The Wall Street Journal Interactive Edition on the World Wide Web and Dow Jones News/Retrieval, to corporations, consumers, and private investors through a variety of electronic media: computer, telephone, facsimile and radio.
In addition to Barron's, The Dow Jones Business and Financial Weekly founded in 1921, Dow Jones & Company also published The Wall Street Journal, The Wall Street Journal Europe, The Asian Wall Street Journal, and other periodicals; electronic information services, including those of Dow Jones Markets and Dow Jones Newswires; and the Ottaway group of community newspapers. Dow Jones also produces business television programming internationally.
More information on Dow Jones Interactive Publishing and its products can be found at http://bis.dowjones.com. More information on Dow Jones & Company can be found at http://www.dowjones.com .
CONTACT: Dow Jones & Company
Richard J. Tofel
(212) 416-2951
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