PrintPaks Inc. entered into a licensing agreement with Universal Studios for "The Lost World Jurassic Park Iron-On Gear," the first The Lost World Jurassic Park multimedia craft kit, shipping in August

Business Wire, June 19, 1997

ATLANTA--(BUSINESS WIRE)--June 19, 1997--

PrintPaks Inc. entered into a licensing agreement with Universal Studios for "The Lost World Jurassic Park(TM) Iron-On Gear," the first The Lost World Jurassic Park(TM) multimedia craft kit, shipping in August.

PrintPaks Inc., the leading publisher of children's multimedia craft kits, today unveiled it first ever "Special Edition" kit based on the creatures and critters of Jurassic Park: The Lost World, the phenomenally successful motion picture from Universal Studios and Amblin Entertainment . Called The Lost World Jurassic Park Iron-On Gear, the kit will be released in August with a suggested retail price of $29.95. The kit is targeted for families with kids of all ages.

The product is modeled after PrintPaks' very successful Super Iron-Ons Kit, which has been entirely re-styled with the art and characters the public has grown to fear and/or love from Jurassic Park: The Lost World(TM) movie.

"Universal Consumer Products Group is proud to be aligned with a company such as PrintPaks," said Steve Booth, interactive licensing manager for Universal Studios. "Their belief in putting out products of only the highest quality, and their concern for giving their customers a first-rate experience mirrors our philosophy completely. This is a great match. We're excited that they will be extending the big screen movie experience onto a computer screen -- and then off the screen -- in creating fantastic iron-ons using The Lost World Jurassic Park dinosaurs."

"Working with Universal Studios has been an amazing opportunity for us," said PrintPaks CEO Judy MacDonald. "It's a real vote of confidence in PrintPaks and in the category of multimedia crafts when one of the most successful entertainment companies in the industry chooses to do business with us."

Like all PrintPaks products, The Lost World Jurassic Park Iron-On Gear contains all the craft supplies right in the box, including enough materials to print up to 18 iron-on transfers and a T-shirt to get you started. Extend the fun with PrintPaks Iron-On Supply Pak, six sheets of transfer paper for $9.95, available at retail or directly from the company.

PrintPaks Super Iron-Ons kit launched in February and is part of the "Super Series" of craft kits that also includes Super Create-A-Book, and -- debuting this summer -- Super Jewelry Kit, Super Puzzles Kit, Super Magnet Kit, and Super Craftshop. Super Iron-Ons Kit remains PrintPaks' best seller.

PrintPaks has won several prestigious awards including being named a finalist for "Best Debut of the Year" in this year's Codie Awards, a coveted Editor's Choice award from Newsweek Magazine's Parents Guide to Children's Software, a Parents Choice Honors Award, an "A" list rating from PC World and a Five Apple rating from Mac Home Journal.

System requirements for PrintPaks products include a 486 or higher PC processor; Windows(TM) 3.1 or Windows 95; 8 MB RAM (16 recommended); 10 MB available disk space; 256 color or higher graphics display; 2x or better speed CD-ROM; an 8-bit sound card; and a printing system that supports monochrome or color ink-jet printers, including HP(R) DeskJet(TM), Canon(R) Bubble Jet(TM), Epson(R) Stylus(TM), and Lexmark(TM). Accepts import file formats Photo CD, TIFF, BMP, PICT and JPG.

PrintPaks Inc. was founded in May 1995 with the vision of changing the way families use their computers and color printers. Headquartered in Portland, Oregon, with European offices in Paris, France, PrintPaks develops and markets a line of family software products called multimedia crafts -- kits that include everything needed to create fun projects using a multimedia computer, a color printer, and a little imagination.

PrintPaks multimedia craft kits are available at most retail outlets that sell computer software including computer retail stores, office product super stores, mass merchandisers and toy stores. Refill Supplies Paks are also sold at retail, and can be ordered directly from the company, at 1-800-774-6860. Or visit Max's Clubhouse at the PrintPaks website, http://www.printpaks.com where families share craft ideas and get the latest word from Max the Multimedia Mutt.

Universal Studios is a diversified entertainment company and a worldwide leader in motion pictures, television, music, home entertainment and location based entertainment. Universal Studios is a unit of the Seagram Co., Ltd., a global beverage and entertainment company.

CONTACT: PrintPaks, Inc. Universal Studios

Katherine Phillips Debra Jackman

503/417-4912 818/777-3188

katherine@printpaks.com

OR

Carol Lucas (for PrintPaks) Nicky Reinhard/Aimee White

Play Pen Communications (for Universal Studios)

206/402.6382 Caines & Associates

carolluc@aol.com 212/421-9770, ext. 737/725