Maximizer introduces Maximizer 97is for Windows 95; raises the bar on sales productivity with next-generation functionality

Business Wire, March 19, 1997

VANCOUVER, B.C.--(BUSINESS WIRE)--March 19, 1997--Maximizer Technologies Inc. Wednesday announced Maximizer 97is for Windows 95, (the "is" stands for Internet Savvy), the most powerful contact management software on the market today.

The newest edition adds robust E-mail capabilities, advanced Internet integration and greater opportunities for new levels of collaboration within organizations.

Available immediately in North America, this latest version of Maximizer offers unmatched functionality by providing its users exciting new ease-of-use features.

"Building on Maximizer's expertise in the contact management arena, Maximizer 97is delivers a complete, ease-of-use solution that helps sales professionals and organizations better manage their contacts," said Chris Killarney, vice-president, sales and marketing, Maximizer Technologies. "Maximizer 97is provides users with cutting-edge Internet-enabled technology that far surpasses any competitive offering and positions us extremely well to extend the market share that we already have."

New features include the following:

-- Maximizer BusinessNet - an online resource center exclusive to users of Maximizer 97is. It allows anyone to set-up their very own Web site with their own unique URL address. Now users will be able to advertise their product or service on the Internet. They will receive messages from Web visitors worldwide, even if they do not have a Web connection - messages will be faxed to them automatically.

-- User Interface - Maximizer 97is has a new caption window that lists number of displayed companies, contacts, and individuals. The new desktop layout is reminiscent of a Web browser, making navigation in different programs easier. The new look is intuitive and consistent with Microsoft Office 97 and Windows NT 4.0 standards.

-- Ease of Use - Maximizer has always been an incredibly powerful program. This release makes that power available to users while encompassing new multi-tasking features such as list processing in background - users can begin working with data before a search is completed; enhanced right-mouse support; Wizards - add a new entry, schedule appointments; record a to-do, set up your database, and many more and contact window feature allows column setup.

-- Scheduling - Maximizer has always been a leader in group scheduling. 97is significantly enhances this functionality with group appointments - users now have the option to notify other attendees; users can RSVP with yes, no, tentative, or ignore; responses are indicated in the appointment dialog. All scheduled and completed tasks are logged to notes.

-- Connectivity - Maximizer 97is delivers the most electronic communication options including, E-mail Inbox - opens your 32-bit VIM- or MAPI-compliant mail system from within Maximizer, then attaches E-mail messages to contacts automatically - no need to ever leave Maximizer; the Inbox automatically decodes Base64 and uuencoded attachments; mass E-mailing can be done all at once, or one at a time - sent E-mail is logged to notes; create toolbar buttons that launch an application or even open a specific file, or even launch a file or application stored in a UDF; Maximizer DirectAccess, Maximizer's own private Web site accessible only through Maximizer's built-in Web access functionality users can download new Wizards and add-ons, register software, peruse tips, and more; OLE automation Maximizer is now a full OLE - client users can drag-and-drop from other applications, link objects, and integrate with other applications; more DDE calls supported, and all DDE functionality is available in OLE automation.

-- Data Entry - Loading data is easier than every with Maximizer 97is with several new features - Auto-Fill will pick the appropriate entry once you start typing in fields that have drop-downs; Auto-Caps will automatically capitalize your entry in all appropriate fields in the Add Entry dialog.

-- Power - Maximizer stands alone among contact managers in its ability to manage huge amounts of data. These new features are designed to keep Maximizer on top - use its revolutionary Internet Prospector to contact 111 million prospects instantly - now available through Maximizer DirectAccess; wildcards allowed in alphanumeric UDF searches; Boolean searches by all fields, means multiple searches at one time.

Shipping immediately, the suggested retail price for Maximizer 97is for Windows 95 is $149 and will be available through major distributors such as Ingram Canada, Ingram US, Merisel Canada, Tech Data Canada, and Tech Data US, to be sold at retailers including CompUSA, Egghead, and Computer City.

Maximizer Technologies equips sales professionals, corporate management and other business users with current, comprehensive contact information and business data through its progressive family of products: Maximizer 97is for Windows, a leading desktop and mobile PC-based contact manager; MaxExchange, a Maximizer add-on that can automatically synchronize field and home-office databases; Maximizer PilotLink and CELink, add-on software that allows users to synchronize their Maximizer databases with the most popular PDAs and H/PCs; and Maximizer Enterprise, an opportunity management system for complex business-to-business sales environments.