Business Services Industry
SIERRA ON-LINE RELEASES NEW JENNY CRAIG MULTIMEDIA COOKBOOK ON CD-ROM; It's all about smart choices!
Business Wire, March 3, 1997
BELLEVUE, Wash.--(BUSINESS WIRE)--March 3, 1997--Sierra On-Line today announced the release to retailers of MasterCook: The Jenny Craig Cookbook.
The weight management expertise of Jenny Craig now comes to CD-ROM, coupled with the multimedia expertise and graphical know-how of Sierra On-Line.
"The multimedia format enables me to share so much more than my favorite low-fat recipes," says Craig. "The ability to add recipes, perform nutritional analysis and view cooking demonstrations will help users hone their culinary techniques and prepare the most delicious and nutritious meals imaginable."
MasterCook: The Jenny Craig Cookbook combines the graphical, easy-to-use MasterCook interface with over 180 of Jenny Craig's delicious, low-fat recipes. Each kitchen-tested recipe is low in fat and calories, but extra-high in flavor. Prepare such healthy and tasty recipes as Shrimp Alfredo, Marinated Beef Kabobs, Vegetable Cheese Linguini, even Mocha Fudge Pie. Each recipe is analyzed for fat, calories and vitamin content to assist weight loss candidates make intelligent, healthy choices and "cut through the fat."
"Healthy weight management is not about making sacrifices," says Craig. "It's about making smart choices for yourself."
With MasterCook: The Jenny Craig Cookbook, users may input their own recipes into the "New Light Recipes" section by using MasterCook's Fast Fill feature. Analyze these personal recipes for more than 25 nutritional elements, including fat, calories and vitamins. Also, within "New Light Recipes," users will find 20 bonus low-fat, high-flavor Jenny Craig recipes. Automatically scale recipes for a cozy dinner for two, or a feast for 200. Generate automatic shopping lists or print recipe cards and personalized cookbooks. Utilize the unique e-mail feature to send recipes directly over the Internet to friends and family, quickly and easily. Learn culinary secrets from informative and entertaining video demonstrations presented by a professional chef.
Jenny Craig also gives advice on weight management and making permanent lifestyle changes in the "Jenny Craig Living Light" section of MasterCook: The Jenny Craig Cookbook. Learn Jenny's strategies on nutrition, facts about fats and detailed information on the importance of exercise and attitude in this informative lifestyle chapter.
MasterCook: The Jenny Craig Cookbook is currently available on CD-ROM for Windows and Macintosh at an estimated retail price of $34.95. Order direct from Sierra at 800/757-7707 or purchase MasterCook: The Jenny Craig Cookbook at local software retailers and Jenny Craig Centres throughout the country.
MasterCook: The Jenny Craig Cookbook is the third title in the popular MasterCook series, which includes the previously released MasterCook Deluxe and MasterCook Cooking Light.
Sierra On-Line is one of the original developers and largest worldwide publishers of interactive entertainment, productivity and educational software. The company recently merged with CUC International, Inc., a technology-driven retail and membership services company that provides access to travel, shopping, auto, dining, home improvement, financial and other services to 62.5 million customers worldwide. The company's stock is traded on the NYSE under the symbol CU. Sierra's corporate headquarters are located in Bellevue, WA. -0-
Sierra press releases are available on the Internet, via SierraWeb at http://www.sierra.com; or receive facsimiles of recent Sierra product press releases and financial disclosures via Sierra's News-On-Demand at 800/853-7788.
CONTACT: Sierra On-Line
Susanne Hill
206/649-9800 x5345
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