Altera Corporation to build enterprise customer information system with Siebel Enterprise Applications; Worldwide leader in programmable logic devices and logic development tools to consolidate customer information with Siebel Enterprise Applications

Business Wire, May 13, 1997

SAN MATEO, Calif.--(BUSINESS WIRE)--May 13, 1997--Siebel Systems, Inc. (NASDAQ:SEBL) announced today that Altera Corporation, a worldwide leader in high-performance, high-density programmable logic devices, has selected Siebel Enterprise Applications as the foundation of its new enterprise-wide sales and service information system.

Altera's goal is to consolidate the information in its current systems into a single, integrated customer information system (CIS) that can be used company-wide to improve internal communication, streamline sales processes, provide exceptional customer service, and enhance overall productivity and profitability.

Altera's CIS implementation will be integrated with the company's enterprise resource planning (ERP) project to provide a client/server, GUI computing environment. Altera will use Siebel Enterprise Applications, consisting of Siebel Sales Enterprise(TM) and Siebel Service Enterprise(TM), as an integrated system for tracking, accessing, and providing information to Altera marketing, customer service, call centers, customers, distributors, and sales representatives.

"An evaluation of our business processes revealed that we had multiple versions of customer information in different systems. Managing the information was also complex and time-consuming," said Doug Mincey, Altera's director of sales operations.

"Siebel Enterprise Applications will give us an integrated customer information system that supports our key customer contact areas: telephony, sales, marketing, the Internet, and customer support. With accurate information easily available, we'll be able to increase the effectiveness of our worldwide sales and marketing efforts."

"Businesses around the world like Altera are recognizing that they can improve their profitability by tightly integrating their sales and service operations," said Thomas M. Siebel, chairman and CEO of Siebel Systems. "By selecting Siebel Enterprise Applications, Altera will unite its sales, marketing, and customer service operations to increase revenue and provide unparalleled levels of customer satisfaction."

Altera has purchased 350 Siebel Enterprise Applications licenses, which will be deployed first in Altera's customer service, applications call center, marketing, and sales organizations. Eventually they will be deployed to distributors and customers via the Internet.

Siebel Enterprise Applications have become the sales, marketing, and customer service information systems standard for increasing sales and service effectiveness in diverse industries such as financial services -- Charles Schwab & Co., Inc., Frank Russell Company, Montgomery Securities, NationsBank, Nationwide Mutual Insurance Company, and Texas Commerce Bank National Association; networking -- Cascade Communications Corporation, Cisco Systems, Inc. and Newbridge Networks, Inc.; telecommunications -- Telenor Mobil; chemical processing -- The Dow Chemical Company; transportation -- American President Companies Ltd.; computer hardware -- Compaq Computer Corporation, Digital Equipment Corporation, Hewlett-Packard Japan, Ltd., LSI Logic, Inc., Pioneer-Standard Electronics, Pyramid Technology, Inc., and Stratus Computer, Inc.; computer software -- BMC Software, Inc., Informix Software, Inc., PeopleSoft, Inc., Software AG, and Sybase, Inc.; consumer packaged goods -- The Dial Corp. and The Quaker Oats Company; and utilities -- American Electric Power.

Siebel Systems, Inc., (NASDAQ:SEBL) is the global market leader in enterprise-class sales information systems for global organizations focused on increasing sales and service effectiveness in field sales, service organizations, telesales, telemarketing, call centers, and third-party resellers.

The company's Windows-based client/server software combines a standards-based open architecture with new and emerging technologies to enable exceptional scalability, configurability, functionality, and performance. Siebel Systems' corporate alliances include Andersen Consulting, Compaq Computer Corporation, Informix, Inc., Microsoft, and Sybase, Inc. Siebel Systems product and service information is located on the World Wide Web at www.siebel.com . -0-

Note to Editors: Siebel, Siebel Sales Enterprise, and Siebel Service Enterprise are trademarks of Siebel Systems, Inc. and may be registered in certain jurisdictions.

CONTACT: Siebel Systems, Inc.

Bruce Cleveland, 415/295-5867