Business Services Industry
GATEWAY 2000 leads in PC brand loyalty
Business Wire, May 20, 1997
NORTH SIOUX CITY, S.D.--(BUSINESS WIRE)--May 20, 1997--
IDC/ACNielsen survey ranks
Gateway highest of any PC vendor in home market
Gateway 2000 ranks first in customer loyalty among home PC buyers, according to an IDC/ACNielsen joint study. The survey - Homescan Tracker: 1997 PC Brand Loyalty and Purchase Intentions in US Households - shows that of current Gateway 2000 owners planning to buy another PC, 51.1 percent intend to select the Gateway brand again.
This is the highest ranking of any major personal computer manufacturer from the approximately 40,000 consumers surveyed. Only one competitor was rated above the 40th percentile.
"Customer satisfaction is extremely important to the people of Gateway 2000," said Bob Spears, senior vice president of Gateway's Americas group. "These results are extremely gratifying since we are always striving to improve the total customer experience."
The joint research project of IDC and AC Nielsen quantifies and characterizes the 1997 market for personal computers, related equipment and selected consumer electronic systems in US households.
"Our build-to-order business model allows us to stay in direct contact with our customers. That means our sales, technical support and customer services must meet the needs of each individual Gateway owner," said Spears. "Our customers obviously appreciate what we do and we appreciate our customers."
About Gateway 2000
Gateway 2000, Inc. (Nasdaq: GATE), a Fortune 500 company founded in 1985, is a global leader in the direct marketing of PCs. The company, headquartered in North Sioux City, South Dakota, has manufacturing facilities in the United States, Ireland and Malaysia, and employs over 10,000 people worldwide. Gateway 2000 products and services consistently win top awards from leading industry publications. In 1996, the company shipped 1.9 million systems and reported revenues of $5 billion and net income of $250 million.
CONTACT: Angela Peacock,
Corporate Communications, 605-232-1686
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