Alexander M. Haig Jr. joins Precision Response Corp. as executive advisor

Business Wire, May 23, 1997

MIAMI--(BUSINESS WIRE)--May 23, 1997--

To serve as key consultant on Corporate Development,

Strategic Initiatives

Precision Response Corp. (Nasdaq/NMS:PRRC) Friday announced that it has named General Alexander M. Haig Jr. (USA Ret.) executive advisor to the company. The former US Secretary of State, Supreme Allied Commander of NATO and distinguished political, military and corporate leader will advise Precision Response on corporate development and strategic issues.

David L. Epstein, president, stated: "We are honored to work with a man of General Haig's stature and believe he will offer substantial value to the company through his strategic insight. With the rapid growth of Precision Response as a leading partner for major corporations looking for solutions to complex marketing and customer service programs, we must continually innovate and develop new ways to add value for clients. General Haig brings a breadth and depth of public experience that will contribute immensely to our future business initiatives."

General Haig commented: "The team at Precision Response has built an exciting young company that has already established itself as the leader in providing comprehensive marketing solutions to America's top companies. This company has a tremendous growth opportunity ahead, and I look forward to assisting management in achieving their strategic goals."

General Haig's military, political and business career spans five decades, including top positions in the White House and Cabinet as Chief of Staff under President Nixon and Secretary of State under President Reagan, respectively. He also served for five years as commander of NATO forces. General Haig is a past president, chief operating officer and director of United Technologies Corp. and currently serves on the boards of directors of America Online Inc., Interneuron Pharmaceuticals Inc., MGM Grand Inc., and Interactive Flight Technologies Inc.

Precision Response Corp. is a full-service provider of telephone-based customer service and marketing solutions on an outsourced basis to large corporations. The company has approximately 4,400 work stations located in eight Florida call centers.

CONTACT: Precision Response Corp.

David Epstein, President, 305/626-4600

or

Brainerd Communicators Inc.

Jeff Majtyka or John Buckley, 212/986-6667