Dynamic Pictures, Nissho Electronics forge alliance to make Dynamic Pictures Oxygen the Leading 3D graphics technology in Japan; Prominent Japanese technology provider invests in Dynamic Pictures

Business Wire, May 5, 1997

SANTA CLARA, Calif.--(BUSINESS WIRE)--May 5, 1997--Dynamic Pictures, Inc., the leading developer of 2D and 3D graphics acceleration technologies, and Tokyo-based Nissho Electronics Corporation, one of Japan's leading suppliers of advanced information technology products, today announced a strategic relationship intended to promote and distribute the award-winning Dynamic Pictures Oxygen 3D graphics acceleration technology throughout Japan.

As part of this relationship, Nissho Electronics has made an equity investment in Dynamic Pictures, and will serve as the exclusive distributor of Dynamic Pictures' acclaimed Oxygen product family in Japan. Nissho Electronics - which distributes hundreds of computer hardware, software and support products to the Japanese marketplace - expects to generate approximately $20 million annually in Oxygen product sales by 2000. Terms of the investment were not disclosed.

"We are delighted to enter into a long and prosperous relationship with one of Japan's most prestigious IT companies," said Brian Kelleher, President and CEO of Dynamic Pictures. "Today's announcement is an important win for Dynamic Pictures on two fronts. First, Nissho Electronics' equity investment is a valued vote of confidence for the company, its products and its future. And second, our new distribution relationship means that the Oxygen product family stands to become the leading 3D graphics accelerator solution in Japan."

"Our equity investment in Dynamic Pictures underscores our belief that the revolutionary Oxygen 3D product family will continue to lead the fast-growing Japanese marketplace in performance and value," said Akihiko Namiki, Managing Director and Senior General Manager of Nissho Electronics Corporation. "Visual computing customers in Japan are rapidly turning to next-generation 3D technologies for the Windows NT platform, and our long-term, strategic distribution relationship with Dynamic Pictures will ensure that they have ready access to the best 3D graphics solutions available."

Nissho Electronics is one of Japan's largest suppliers of information technology products, including workstations and PC systems, computer peripherals, network solutions, business software, semiconductors, visualization and virtual reality, optoelectronics and microelectronics, and geographical information systems. With headquarters in Tokyo, Nissho Electronics Corporation reported fiscal 1996 revenues of more than $377 million. Nissho Electronics is a subsidiary of Nissho Iwai. With annual revenues of $69 billion, Nissho Iwai is one of the world's largest Japanese-held companies. Nissho Iwai has two headquarters - in Tokyo and Osaka - and operates a total of 187 branch offices, 150 of them outside Japan. The Nissho Iwai group encompasses a total of 550 affiliated companies, and has 37,000 employees.

Dynamic Pictures designs, develops and markets 3D graphics accelerators for desktop workstations and personal computers, targeting customers in the MCAD, AEC, animation, and visual computing fields. The Oxygen family has won more awards in 1997 than any other 3D graphics product line. Recent awards include 3D Design Magazine's Best of 1996 Award, New Media Magazine's 1997 Hyper Award for the best OpenGL accelerator, and DV Magazine's Award of Excellence. The company markets and sells products through technical OEMs, distributors and value added resellers.

Dynamic Pictures is a privately held corporation with headquarters at 5225 Betsy Ross Drive, Santa Clara, CA 95054. Phone: 408/327-9000. Fax: 408/327-9010. Email: info@dynamicpictures.com. Toll-free: 800/464-3348. Visit Dynamic Pictures on the web at www.dynamicpictures.com. -0-

Note to Editors: Oxygen, Dynamic Pictures and the Dynamic Pictures logo are trademarks of Dynamic Pictures, Inc. OpenGL is a registered trademarks of Silicon Graphics, Inc. Microsoft, Windows and Windows NT are either trademarks or registered trademarks of Microsoft Corporation in the U.S. and/or other countries. Heidi is a trademark of Autodesk, Inc. All other trademarks or registered trademarks are property of their respective owners.

CONTACT: Catapult Partners

Carl Furry, 415/524-1720

furry@catapultinc.com

or

Dynamic Pictures, Inc.

Danny Shapiro, 408/969-2107

danny@dynamicpictures.com

or

Nissho Electronics USA

Masaki Katsumata, 408/982-8210 ext. 3431

katumata@nelco.com