Firelight Announces Retail Product Launch for Butch Harmon Accu-Master Golf Targeting System

Business Wire, Sept 16, 1997

EDMONTON, Alberta--(BUSINESS WIRE)--Sept. 16, 1997--Firelight (Alberta Stock Exchange:FRL) Firelight Corporation has just completed a successful retail product launch for its Accu-Master golf product line at the Las Vegas International Golf Show, Sept. 8-10, 1997.

"Butch" Harmon attended the show and was interviewed at the company booth. In addition to answering the usual questions related to Tiger Woods, he made clear why he thought the Accu-Master product was the best teaching aid available and that he used it with all his students. The television interview, about five minutes in duration, was shown extensively in the Las Vegas area.

The company was also able to select a group of national and international sales representatives and distributors. Most notably, these include:

- Bales Golf Enterprises of Tulsa, Oklahoma, (phone 1-800-259-6336). Bales has national distribution with golf sales representatives throughout the United States.

- ProActive Sports Ltd. of Canby , Oregon, also national U.S. distributors. In an earlier test market program ProActive Sports sold approximately 65,000 of the Accu-Master sensor pads.

- Dynacraft Golf Europe of Arundel, Sussex, England with representation in all European countries

- International Golf Marketing of Beenleigh, Australia

Other key national and international distribution will be added over the next few weeks.

In response to the Las Vegas show the company is now shipping product and is gearing production for the Christmas season.

In addition, Ducane St. Louis has sold 3,000 units of the Firelight II Campstove/BBQ to Sam's Wholesale Club for a Christmas test market. Sam's Club, which is owned by Walmart, have 1200 stores in the U.S. -0-

NOTE TO EDITORS: The Alberta Stock Exchange has neither approved nor disapproved the contents of this news release.

CONTACT: Firelight Corp., Edmonton

Roy McDonald, 403/448-1329

403/448-1657 (FAX)