Seiko Instruments USA Inc. Announces Its New Rhyming Dictionary

Business Wire, Sept 2, 1997

TORRANCE, Calif.--(BUSINESS WIRE)--Sept. 2, 1997-- -0- T* POETIC LICENSE

Quietly, By shores of wayward sea, Unto the muse you send your silent plea, To fill your mind with words sweet to the ear, Words that friends and lovers long to hear.

Like raindrops, Words are generously given, And you write, furiously, almost driven, Ideas sprout, grown from new found words, Poems blossom, sweet as songs of birds.

The muse, Its work is done, it folds away, Slipped back in a pocket for the day, Small, but with uses plain to see, The Wordfinder Rhyming Dictionary.

---Jeff Schmidt T*

As part of its efforts to introduce the new Rhyming Dictionary, an electronic hand-held device from Seiko Instruments USA Inc. (SIU), Les Goldberg Public Relations (LGPR) of Santa Ana, Calif. enlisted the aid of poets, a key market targeted by the campaign.

While visiting the National Poetry Society Web site, LGPR encountered the names and e-mail addresses of various talented poets. The Rhyming Dictionaries were shipped to these individuals, who were then encouraged to compose poems using the product.

The results:

The poems surpassed the agency's expectations -- not only were they written using the Rhyming Dictionary, but in some cases, as seen here, the product itself was mentioned in the actual poems: -0- T* The artistry of Michelangelo's hand, Across the Sistine chapel spanned, Such beauty brings the face to flush, All created with a brush.

Just like his paint, your artistry, Expressed in colorful poetry, Will cause the multitudes to gasp, No rhyme escapes your fanciful grasp.

It can't be beat when it comes to size, A poetic friend that's small but wise, The Wordfinder Rhidt T*

At about $25, the Seiko Rhyming Dictionary, contains a 100,000-word spell checker, and full-function calculator that performs more than 40 metric, currency and clothing size conversions. Available with both English and Spanish instructions, the WP-3200 also includes "lets, and catalog, department and office product stores. Customers can dial 800/873-4508 to locate their 2990 W. Lomita Blvd., Torrance, CA 90505; Teleph 714/545-3117, Fax: 714/545-1197

es Swartz as CIO & Director of Information Serorate computing services and systems development is product of his 20 years experience in the industry. Jim's experience will be an asset in directing the diverse and complex information needs of our organization," said William P. Sommers, president and CEO of SRI International.

Swartz will develop information systems and network strategies and lead all areas of SRI's telecommunications, business and administrative information systems including accounting and human resources applications.

While at SAIC, Swartz directed corporate and information systems development and networking, and oversaw implementation of informaornia Information Technology Commis sion, which plley, SRI International is one of the largest research, technology development and consulting firms in the w Karen Smyth, 650/859-4874