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Psygnosis to Publish adidas Power Soccer '98 On PlayStation Game Console; Launch Coincides With World Cup Beginning in June 1998

Business Wire, April 30, 1998

FOSTER CITY, Calif.--(BUSINESS WIRE)--April 30, 1998--Psygnosis (www.psygnosis.com), a worldwide leader in the development and publishing of entertainment software, and adidas (www.adidas.com) announced today that Psygnosis will publish a further title in the highly successful Power Soccer series.

Entitled adidas(R) Power Soccer(R) '98 this complete new game will be released on PlayStation(R) game console in June 1998, coinciding with the World Cup (June 10 through July 12) in France. The Power Soccer series has sold over half a million units worldwide since its launch by Psygnosis in April 1996.

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adidas and Psygnosis plan to support the title with comprehensive joint advertising and PR campaigns together with cross-promotional consumer and retail activity which is aimed to strengthen the two brands' positions in both sports and computer game categories during the crucial run-up to the World Cup. The campaigns will be conducted in Europe, North America, Asia and Australia.

adidas Power Soccer `98 recreates the excitement of the soccer match in a manner previously unseen in any video game. This is achieved through the use of advanced motion capture animations, a massive 10,000 player database, 34 stadiums, varied character performance and real-time weather and action effects.

adidas Power Soccer `98 includes a variety of game-play modes, from friendly to tournament and every aspect of the game can be tailored to the player's liking. Gamers can also link combinations of over 60 different special moves, made up of over 350 new motion-captured animations, to perform super shots and vicious physical attacks. The game has been developed by Shen Technology in conjunction with the Psygnosis' French development studio in Paris.

"We are pleased to be a part of adidas Power Soccer '98," commented Warren Mersereau, international marketing manager, soccer, adidas International B.V., Amsterdam. "adidas, the authentic soccer brand was the natural partner of Psygnosis in developing the game. It is a great addition to a very exciting year for adidas and soccer."

Added Nick Garnell, Psygnosis managing director of publishing, "This partnership with adidas together with Psygnosis own marketing and distribution strength will ensure that adidas Power Soccer '98 is a truly global product offering at the time of the crucial World Cup sales period. We are delighted to be able to offer an all-new soccer product that will shake up the competition." -0-

Note to Editors: Power Soccer, Psygnosis and the Psygnosis logo are TM or (R) and (c) 1990-8 of Psygnosis Limited. ALL RIGHTS RESERVED. adidas is a trademark of adidas AG used under licence.

Psygnosis employs over 800 people with publishing and development offices in the US, UK, and across Europe. Working with over 30 development teams and seven internal development sites, the company is now the largest development house in Europe. (tm). For more information about Psygnosis, visit the Psygnosis Web site at www.psygnosis.com. Psygnosis is a subsidiary of Sony. Psygnosis and the Psygnosis logo are (tm) or (R) and (c) 1990 Psygnosis Limited.

PlayStation and the PlayStation logos are registered trademarks of Sony Computer Entertainment Inc.

CONTACT: Psygnosis

Tracy Egan, 650/287-6562

tegan@psygnosis.com

Michael Shelling, 650/287-6525

mshelling@psygnosis.com

or

Microtime Interactive

Lisa Catto, ( 44) 171 267 4422

Lisa@microtime.co.uk

COPYRIGHT 1998 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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