Business Services Industry
The Industry Standard and AvantGo Team Up to Deliver News to Portable Devices; New Business Publication Takes Advantage of Publishing Trend Toward New Delivery Formats
Business Wire, August 24, 1998
SAN FRANCISCO--(BUSINESS WIRE)--Aug. 24, 1998--AvantGo Inc., the authority in managing mobile information, and The Industry Standard, the first weekly newsmagazine of the Internet Economy, have teamed up to deliver a Channel of late breaking news shaping the Internet Economy to business executives who rely on handheld computers.
Published by IDG, The Industry Standard is the first magazine written for executives responsible for Internet business strategy. With this relationship, IDG is taking advantage of what industry analysts are calling a new publishing trend enabled by AvantGo's software. The Industry Standard Channel is available today at http://www.thestandard.com/portable.>"The Channels being developed for AvantGo foreshadow the route that the delivery of news will take in the near future," according to The Bulletin: Seybold News & Views on Electronic Publishing, dated August 5. "Both from marketing and technical perspectives, the creation of news channels for handheld devices warrants every publisher's attention."
"We are pleased to be teaming up with AvantGo because it allows us to put the information our corporate executive readers need, literally into the palm of their hands, anywhere, anytime," said John Battelle, president and publisher of The Industry Standard. "Our readers are constantly mobile and constantly connected, it just makes good business sense for us to team with AvantGo."
The Industry Standard's Channel updates 3-5 times per day to not only keep business leaders up to date on what's happening in the Internet Economy, but to tell them who is making it happen. Information for the Channel comes from TheStandard.Com, The Industry Standard's online news site and from the news analysis in the weekly magazine.
The Industry Standard features news on everything from Net company mergers and e-commerce to IPOs and government regulatory policies, providing executives with the information they need to leverage their businesses through the Internet.
AvantGo software leverages Web technology so that companies can build, deploy and manage mobile applications on Palm Computing and soon Windows CE-compatible devices. Publishers' content is easy to access because mobile users simply choose the Web addresses or Channels they want to receive. Their specified Channels are then automatically updated each time the handheld device is synchronized.
"The Industry Standard is an ideal Channel for mobile professionals because it is written for senior-level executives who view the Internet as an opportunity to grow their business," said Felix Lin, CEO of AvantGo Inc. "We are excited about The Industry Standard Channel and the momentum behind the new trend to deliver news to portable devices and Internet appliances."
About AvantGo Inc.
AvantGo Inc., the authority in managing mobile information, extends enterprise applications to handheld computers, such as those based on the Palm Computing platform, including the 3Com Palm III, the 3Com PalmPilot connected organizer and the IBM WorkPad PC Companion, and soon Microsoft Windows CE-compatible devices.
AvantGo is a privately held company based in San Mateo, Calif., and funded by 21st Century Internet Venture Partners (www.21vc.com), Hambrecht & Quist (www.hamquist.com), Adobe Venture Partners (www.adobe.com) and private investors. For more information, please visit the company's Web site at www.avantgo.com or call 650/638-3399.
About The Industry Standard
Headquartered in San Francisco, The Industry Standard, the newsmagazine of the Internet Economy, is the first weekly news magazine to provide sophisticated coverage of the people and the business models that are driving the new Internet Economy.
It serves these business leaders by offering timely, in-depth coverage of the Internet Economy, including hard news, news analysis, quantitative analysis of industry metrics, executive recruiting, and new products and services. The Industry Standard (www.thestandard.com) is published by IDG's Internet Industry Publishing division.
Note to Editors: AvantGo and the AvantGo logo are registered trademarks of AvantGo Inc. All other trademarks are the property of their respective owners.
CONTACT: The Industry Standard
Julia Cashin, 415/733-5440
juliac@thestandard.com
or
Evans Partners for AvantGo
Joanna Kulesa, 408/423-2300
jkulesa@evanspartners.com
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