Business Services Industry
Viewers Storm the Weather Channel in Record Number; Hurricane, Tropical Storm Equal High Tide for the All-Weather Network
Business Wire, August 28, 1998
ATLANTA--(BUSINESS WIRE)--Aug. 28, 1998--While Hurricane Bonnie decided whether or not to make landfall, millions of Americans across the country made one clear decision: tune in to The Weather Channel.
On Wednesday, Hurricane Bonnie helped the all-weather network make ratings history as an average of 1.1 million viewers kept their eyes glued to The Weather Channel for coverage of the storm's latest moves.
"When severe weather is bearing down and people need the very latest, expert information, they know to tune into The Weather Channel," said Michael Eckert, CEO of The Weather Channel. "This is what our viewers rely on us for, and it's great to see that so many people are counting on us to be their trusted source."
The all-weather network captured the attention of its largest daily audience in its 16-year history while providing viewers with live updates, extended warnings and hurricane safety information. According to AC Nielson data, The Weather Channel achieved a 1.2 average household rating on Wednesday, the day Hurricane Bonnie made landfall.
In addition to the large volume of television viewers, The Weather Channel's web site, www.weather.com, broke page view records with 9.8 million hits on Wednesday, making it the most trafficked site on the Internet.
The Weather Channel, based in Atlanta, is the nation's premier provider of weather information. As the only 24-hour national weather network, The Weather Channel can be seen in over 71.3 million homes nationwide. The Weather Channel Web site, located at www.weather.com, is the leading weather provider on the Web and attracts over 85 million page views every month, and is consistently ranked as the top single content news site by Relevant Knowledge.
In addition to its cable network, The Weather Channel produces home video products; offers 1-900-WEATHER, its interactive telephone service; supplies weather forecasts for radio and newspapers; and provides free resources to educators. The Weather Channel is owned by Landmark Communications, a Norfolk, Va.-based privately held media company with global interests.
CONTACT: Becca Parrish, 212/780-1900
or
Kathy Lane, 770/226-2101
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