Innovative Medical Services Announces Conference Call to Discuss Yahoo! Online Store and Links to Lycos, Excite, Netscape, Info Seek and Alta Vista

Business Wire, Dec 10, 1998

SAN DIEGO--(BW HealthWire)--Dec. 10, 1998--Due to the extraordinary interest shown regarding the launch of the company's new Yahoo!(R) Internet shopping site and its links to Lycos(R), Excite(R), Netscape(R), Info Seek(R) and Alta Vista(R), Innovative Medical Services (NASDAQ:PURE) invites you to participate in a conference call to discuss the company's new e-commerce sales strategy.

The call will be held today, Thursday December 10, 1998, at 4:30 p.m. Eastern Time. Michael Krall, president and chief executive officer of Innovative Medical Services, will open the call with a prepared address which will be followed by a question and answer period.

As announced earlier, the company has expanded its online presence by registering with search engines including Lycos(R), Excite(R), Netscape(R), Info Seek(R) and Alta Vista(R). Krall stated, "There is incredible potential for online sales of our Nutripure products to flourish as we implement our internet marketing strategy through online shopping supported by targeted banner advertising and priority placement."

In addition to the water systems, Innovative Medical Services markets proprietary replacement filters for its products. "The broadened marketing reach of online retailing of our filter systems will provide a base for recurring revenues from disposable filter sales," added Krall.

Innovative Medical Services' customer base for its pharmaceutical water purification systems includes Wal-Mart, Walgreens, American Stores, Eckerd, Kroger, Fred Meyer and Target and CVS, and IMS' expertise in pharmaceutical water systems provides a strong foundation for its "pharmacist recommended" Nutripure line of residential water filtration systems.

The company's Nutripure Elite reverse osmosis residential water system usually retails for $499, and is available as either a convenient, compact, unit easily installed beneath the sink, or as an attractive, counter-top appliance requiring no installation. The Nutripure 2000 countertop water filter retails for $79.99 and competes with PUR(R), Brita(R) and Culligan(R) products. The Company's consumer products have been specially priced for holiday internet shoppers.

To participate in the conference call, you may call 303/205-0033.

Innovative Medical Services, based in El Cajon, Calif., manufactures and markets water purification, measuring, and dispensing equipment used in pharmacies to reconstitute oral antibiotic suspensions; and residential drinking water filtration systems used in consumer markets. Innovative Medical Services markets proprietary filters for the aforementioned products, thereby gaining another significant source of ongoing sales and cash flow.

The company's products can be purchased online from IMS' Yahoo!(R) Store at stores.yahoo.com/nutripure or from its web site at www.imspure.com. Innovative Medical Services also owns Export Company of America Inc. (EXCOA), a Nevada corporation that holds and operates the company's Brazilian export/import operation. The company distributes medical, dental and veterinary supplies into Brazil and plans to use this distribution conduit for the company's water filtration products.

This news release contains forward-looking statements which are based largely on the company's expectations and are subject to a number of risks and uncertainties, certain of which are beyond the company's control. Actual results could vary materially from these expected results due to a variety of factors, including the uncertainties of further studies and product developments. The Company undertakes no obligation to publicly release the result of any revision to these forward-looking statements which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.