Insight.com Receives Outstanding Web Site WebAward for 1998; Web Marketing Association Award Recognizes Web Marketing Excellence

Business Wire, Dec 10, 1998

TEMPE, Ariz.--(BUSINESS WIRE)--Dec. 10, 1998--Insight.com, computer direct marketer Insight's e-commerce Web site was this week named as a recipient of the Outstanding Web Site WebAward for 1998 by the Web Marketing Association.

Winners of the organizations 1998 awards competition were posted today at the Association's Web site, www.webaward.org.

"At Insight.com, we take pride in delighting our customers with a customer-customized shopping experience," said Brian Burch, Insight's senior vice president of marketing. "We are especially proud to accept this award recognizing Insight's e-commerce success, made possible by the hard work and vision of our Internet marketing team."

"On behalf of the 1998 WebAwards competition and the Web Marketing Association, I congratulate you and Insight on your outstanding work on the Insight.com site," noted William Rice, president of the Web Marketing Association in an e-mail message to F.C. Brigham, Insight's director of inbound marketing. Brigham leads the Insight.com development team.

Since its inception in March of 1995, Insight.com has continued to evolve in response to customer needs. As a result, Insight's unassisted Web transactions have risen more than 330% over the last year, currently accounting for around 5% of Insight's total net sales.

In 1997, Insight.com became the first Web site to sponsor a post-season, intercollegiate football game, the Insight.com Bowl. Information about this year's Bowl, along with the chance to win an Arizona vacation including tickets to both the Insight.com Bowl and the Fiesta Bowl national championship games are at www.insight.com. Entry forms for Insight's Dream Week in the Desert Sweepstakes will be accepted through Dec. 15 at www.insight.com.

About Insight

Insight (NASDAQ/NMS:NSIT) is a leading direct marketer of computers, hardware and software, offering a broad line of more than 80,000 brand name products primarily to businesses in the United States, Canada and the United Kingdom. Products are sold by a staff of customer dedicated account executives through outbound telesales and via the Internet.

Its Web site, www.insight.com is the title sponsor of the Insight.com Bowl, the first post-season, intercollegiate football game sponsored by an electronic commerce site. Recently featured in Forbes as an "Up & Comer", Insight's net sales for the twelve months ended Sept. 30, 1998 were $891.7 million. For product sales or company information, call 800/INSIGHT or visit www.insight.com.