Award-Winning HP LaserJet 3100 All-in-One Integrates Pixel Magic Technology

Business Wire, Dec 15, 1998

ANDOVER, Mass.--(BUSINESS WIRE)--Dec. 15, 1998--

HP Multifunction Peripheral Integrating Pixel Magic's

High-Performance Compression Technology Wins Coveted

Award in MFP Category

The coveted Most Valuable Product (MVP) Award, presented by PC Computing Magazine, was recently awarded to Hewlett-Packard Company for its LaserJet 3100 printer-fax-copier-scanner, which takes advantage of the powerful image compression capabilities of the PM-2mc from Pixel Magic, a wholly owned subsidiary of Oak Technology (NASDAQ:OAKT).

The 1998 MVP Awards span 96 product categories, making the MVP Award-winner roster an invaluable buyer's guide. PC Computing's editors conducted an exhaustive review of thousands of Internet, digital office, software and hardware products, evaluating them for usability, performance, technology, innovation and value. The LaserJet 3100 All-in-One claimed the 1998 MVP award in the multifunction fax-copier-printer category.

"The HP LaserJet 3100 All-in-One has been judged the best in its class by our tough panel of editors, who are uncompromising technology experts," said PC Computing editor Wendy Taylor. "The HP LaserJet 3100 is the multifunction device of choice for business technology buyers because it gives business professionals a strategic, competitive advantage in the workplace."

The HP LaserJet 3100 offers fast laser printing, full-featured business fax capabilities, quality convenience copying, and scanning functionality in a single device. It is able to perform multiple functions at once and store up to

150 pages in only 2MB of memory by taking advantage of the multi-tasking capabilities and high-performance JBIG compression offered by the Pixel Magic PM-2mc.

The PM-2mc compression processor is a member of Pixel Magic's iCODEC family of high-performance imaging codecs which offer high-speed JBIG compression, G3/G4 compression, scaling, rotation, and clipping in a single, cost-effective device. JBIG technology increases compression ratios by up to 180 percent over G4 compression resulting in reduced system memory costs and decreased transmission times.

Pixel Magic's iCODEC family also features advanced multitasking. This functionality allows MFPs to complete multi-threaded operations while switching between several active tasks. The iCODEC family is offered in several versions to meet a variety of application, design and budget requirements.

"We are committed to developing cutting-edge compression technology to increase the quality and performance our customers receive from their imaging products," said Peter Besen, president of Pixel Magic. "We see the MVP award for the HP LaserJet 3100 All-in-One as a recognition of the technical excellence Pixel Magic brings to the digital office equipment domain as a silicon provider."

About Pixel Magic

Pixel Magic is a leading provider of advanced compression and image processing solutions for OEMs and technology partners in the digital office equipment market. Pixel Magic's systems expertise and industry-leading products are helping drive the performance and capabilities of today's most advanced digital copiers, printers, fax machines, scanners, and multi-function peripherals.

Pixel Magic's commitment to innovation has made it the partner of choice for some of the most prestigious names in the digital office equipment domain. Pixel Magic is a wholly owned subsidiary of Oak Technology, a provider of high-performance semiconductors for optical storage devices, consumer electronics and digital office equipment. More information on Pixel Magic and its products can be found at www.pixelmagic.com.

About Oak Technology

Founded in 1987, Oak Technology, Inc. designs, develops and markets high-performance semiconductors and related software to original equipment manufacturers (OEMs) worldwide who serve the optical storage, consumer electronics, and digital office equipment markets.

Oak has subsidiaries in Japan (Oak Technology K.K.); Taiwan (Oak Technology, Taiwan); Andover, Mass. (Pixel Magic, Inc.); Bristol, U.K. (Oak Technology Ltd.); and Munich, Germany (Oak Technology GmbH). The Company completed its initial public offering in February 1995. Additional information about Oak Technology and its products can be found on the World Wide Web at www.oaktech.com.

Note to Editors: Oak Technology and the Oak logo are registered trademarks of Oak Technology, Inc. iCODEC, PM-2mc and Pixel Magic are trademarks of Oak Technology, Inc. All other product names or company names are mentioned for identification purposes only, and may be trademarks of their respective owners.