LaserMedia Launches Phase One of the Internet's First Interactive Health and Fitness Website: www.actfit.com

Business Wire, Dec 16, 1998

TORONTO--(BUSINESS WIRE)--Dec. 16, 1998-- LaserMedia Communications Corp. (OTC BB:LZMCF) (CDN:LMCD) ("LaserMedia") is pleased to announce the launch of Phase One of the Internet's first interactive health and fitness website, www.actfit.com.

The first of four stages in the rollout of LaserMedia's virtual health club, Phase One unveils the innovative graphic interface which will set actfit.com apart from every other site on the web.

In developing the concept for the site, LaserMedia drew heavily on its experience producing the highly successful Active Fitness CD-ROMs. "We pretty much wrote the book on interactive fitness programs," said Richard Hue, LaserMedia Chairman and CEO. "It was a natural migration from CD-ROMs to the web. We needed to be sure, though, that the technology to view it was there at the user end."

LaserMedia utilized a sophisticated web browser plug-in to provide the full-motion effects and interactivity that greet visitors to actfit.com.

"It really takes websites to a whole new level," commented Mr. Hue. "Most sites just sit there on the screen. This one jumps out and pulls you in."

The graphic interface makes navigation simple for novice web users, while experienced net surfers will find it entertaining and stimulating. A unique site map links the club's various rooms to a central hub.

The result is an experience which startlingly duplicates the walking into a real-life fitness club. Members sign in at a lifelike Reception Area, where they can send or pick up e-mail, a free service of the site.

They can then proceed to a Members Lounge, where they can trade messages on a bulletin board; browse a magazine rack with a searchable database of over 300 articles; access a Frequently Asked Questions section; and will even be able to link to power drinks at a virtual juice bar.

In the online gymnasium, members will get workout tips from professional trainers and access a wealth of health and fitness information. A Pro Shop area will offer a selection of high-quality fitness-related merchandise which can be purchased on-line.

While applicants will eventually choose from three levels of paid membership, the club is signing up new members free during Phase One. Mr. Hue expects a membership base of over 100,000 by the time Phase Four is complete.

"Our goal for Phase Four," said Mr. Hue, "is to be able to deliver a complete, personalized package of fitness services to every member, and to become the central provider of health and fitness information on the web." Subsequent phases will premiere strategic alliances with major marketers in the sports, health and fitness field; open up "rooms" devoted to individual sports; and provide a hosting service for fitness-related websites.

All phases will be complete by the end of the first quarter of 1999.

Note to Editors: The information herein has not been approved or disapproved by regulatory authorities.

LaserMedia Communications Corp. (CDN: LMCD) Trading on Nasdaq/OTC Bulletin Board (LZMCF) Issued and Outstanding - 14,484,268 Common Shares