Business Services Industry
Radio Unica 1580 AM Los Angeles to Launch Jan. 1, 1999
Business Wire, Dec 24, 1998
LOS ANGELES--(BUSINESS WIRE)--Dec. 24, 1998--Radio Unica 1580 AM, the new home of Radio Unica Network in Los Angeles, will launch on Jan. 1, 1999.
The 50,000-watt, powerhouse station hits the Los Angeles airwaves with Radio Unica Network's popular programming starring internationally known personalities such as Pedro Sevcec, Maria Elena Salinas, Cristina, Dra. Isabel, Jorge Ramos, Fulvia Peimbert and William Restrepo.
Radio Unica 1580 AM's launch will be supported by a massive marketing campaign that includes commercials, billboards, painted buses and bus shelter signage. Radio Unica 1580 AM's campaign stars Daniela Castro, the telenovela sensation who most recently starred in Univision's highly rated novela, Desencuentro. The first commercial of Radio Unica 1580 AM's campaign will begin airing on Tuesday, Dec. 29, 1998.
Radio Unica, `The Network of the Stars' -- `The Network First in Sports,' will cover 100% of Hispanic listeners in Los Angeles. The excitement begins Jan. 1, 1999...Mark you calendar and set your radio!
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