Audio Book Club, Inc. Announces Online Marketing and Sponsorship Agreement With Cox Interactive Media

Business Wire, Dec 8, 1998

BOCA RATON, Fla.--(BUSINESS WIRE)--Dec. 8, 1998--

Agreement Provides Users with Direct Link From Cox Interactive

Media Network Sites To www.audiobookclub.com -

Company Also Announces Online Advertising

Agreement with www.collegeclub.com

Audio Book Club, Inc. (AMEX: KLB), today announced it has signed an online marketing agreement with Cox Interactive Media whereby it will be the exclusive audiobook seller for Cox Interactive Media and its network of sites.

Cox Interactive Media's network of sites consists of local websites which contain content and are designed specifically for a city, such as www.accessatlanta.com and www.bayinsider.com for the Atlanta and San Francisco areas, respectively. Each site contains information on local events, music, restaurants, TV listings, sports, shopping, and weather, among a host of other local information.

Audio Book Club also announced an online advertising agreement with College Club, USA which will advertise and link directly with the www.audiobookclub.com site from its www.collegeclub.com site. www.collegeclub.com is one of the largest sites devoted to college-related content made by students for students.

Commenting on the announcements, Norton Herrick, Chairman and CEO of Audio Book Club, Inc. "Audio Book Club continues to successfully implement its strategic business plan which focuses on expanding its membership and revenue base via the Internet. We continue to seek and enter into advertising agreements with sites that represent significant value in terms of advertising Audio Book Club to the appropriate target markets. Both Cox Interactive Media and College Club, USA accomplish this objective."

Audio Book Club, Inc. is a direct marketer of audio books through membership clubs that market and sell audio books via the Internet at www.audiobookclub.com and www.BooksAloud.com, and by mail order. Since commencing operations in January 1994, the Company has engaged in an aggressive membership recruitment program to establish a core Audio Book Club member base of over 380,000 members and to continually expand its member base.

This release is covered under the "Safe Harbor " Statement under the Private Securities Litigation Reform Act of 1995: Certain information included in this release that are not historical facts are forward looking statements that involve a number of known and unknown risks and uncertainties, including but not limited to, the Company's ability to successfully implement a strategy of continued growth and other risks detailed in the Company's registration Statement on Form SB-2 and other Securities and Exchange Commission filings. The Company's actual results, performance or achievements may differ materially from any future results performance or achievements expressed or implied in any forward looking statement.