PC Connection Launches "System Selector" Web Site Service Eases Customer Comparison & Selection of Computers

Business Wire, July 14, 1998

MILFORD, N.H.--(BUSINESS WIRE)--July 14, 1998--PC Connection, Inc. (NASDAQ: PCCC), a leading direct marketer of brand-name personal computers and related accessories, today announced System Selector, its latest online service innovation that eases the process of selecting a computer that fits the specific needs of their customers.

System Selector, which can be accessed at http://www.pcconnection.com makes on-line researching and choosing computer systems easy through instant comparison of up to five computer systems and more than 20 corresponding peripheral features. Through a simple three-step process, computer shoppers can search PC Connection's online database of products to find Desktops, Notebooks and Servers for PC and Mac platforms. Each shopper's search may be customized to their unique feature specifications so they can rank systems according to the key features the shopper feels are most important.

"System Selector represents PC Connection's latest effort to simplify online research and ordering," said Patricia Gallup, Chairman and CEO of PC Connection. "This tool combines the power of the Internet with our comprehensive database of information on computer systems, enabling customers to quickly make educated purchasing decisions right from their desktops."

Through its extensive database of continually updated information, PC Connection's web site offers direct access to all types of product information, without the delays associated with downloading or hyperlinks to other web sites. System Selector leverages this database so shoppers can move quickly from selection to purchase by including ordering capabilities directly on the comparison and search screens. It also uses Advice Buttons that give users helpful hints on features such as case style, processor type and speed, hard drive size and operating systems linked to the users' selections.

"With System Selector and our other web-based innovations--Memory Selector and Service Desk, 6 PC Connection continues to provide our online customers with tools that can quickly and easily access large amounts of product information," said Robert Wilkins, Senior Vice President of Merchandising and Product Management. "We believe that our user-friendly web site helped stimulate PC Connection's industry-leading number of advance orders for Microsoft's Windows 98 operating system, of which over 25 percent were web-based."

PC Connection, Inc. is a leading direct marketer of over 20,000 brand-name products through its catalogs PC Connection and MacConnection (1-800-800-6941), its Online SuperStore at http://www.pcconnection.com and http://www.macconnection.com, and its outbound telemarketing division. In recognition of its role as a critical link between manufacturers of computer products and the users of these products, PC Connection received the highest ranking of any computer retailer on the most recent list of the "100 Most Influential Companies in the Computer Industry," published in PC Magazine. The Company was founded in 1982 and has sales facilities in Milford, Keene and Hudson, New Hampshire. PC Connection's full-service distribution and custom-configuration center is located in Wilmington, Ohio, providing customers with fully-configured computer systems for convenient overnight delivery.

    CONTACT: PC Connection
              Tracey Turner
              (603) 423-2163
              tturner@pcconnection.com