H/DTV Production / Broadcast Equipment Purchases on the Rise, According to New SCRI Survey

Business Wire, July 27, 1998

NEW YORK--(BUSINESS WIRE)--July 27, 1998--Over four in ten broadcast and production facilities (42.6%) have already purchased and/or expect to purchase H/DTV Production / Broadcast equipment by the year 2000, according to a just published survey by SCRI International, Inc (www.scri.com).

With a third of respondents still unsure as to when they might purchase, the actual purchase numbers are likely to be even higher.

Actual responses to the question: "By when do you expect your station/facility to begin purchasing H/DTV production/broadcast equipment?" -0-

1998 -           7.2%
1999 -          10.5%
2000 -          13.3%
2001 -           6.6%
2002 -           5.5%
2003 -           1.1%
2004 -           7.2%
Already Doing - 11.6%
Never -          3.9%
Unsure -        33.1%

This is just one of the many findings from the new survey-based report. The survey is conducted on SCRI's website (www.scri.com) among broadcast station and professional video facility engineers, worldwide. The current results are part of the 1998 Mid-Year Industry Trends Report.

The survey included responses from all over the world as follows: North Amercia (78.6%), Europe (11.7%), Asia (7.7%), and Other (2.0%). Vertical market coverage includes: TV/Cable ( 28.1%), Video/Film Production/Post (45.0%) Other Video Facilities, including education, healthcare, corporate, government, multi-media. (6.9%).

The report tracks a variety of industry trends including: number of edit suites and graphics seats per location, video applications and functions, H/DTV production, H/DTV facilities, digital replacing analog, non linear editing, video server incidence and applications, video networking incidence and transport types, and much more.

Product reports with full brand share are also available for eighteen key product categories ranging from cameras and camcorders to video servers and VTRs.

SCRI International is the leading supplier of broadcast and professional video market research. Since 1984, SCRI has been conducting multi-client and custom studies for clients in this field, worldwide. Visit the webiste at http://www.scri.com for more information.

Contact Des Chaskelson, Research Director at SCRI for more information Des_Chas@scri.com.

    CONTACT: SCRI International, Inc., New York
              Desmond Chaskelson, 212/867-6060
              Fax: 212/867-6579
              Email: Des_Chas@scri.com
              Web: http://www.scri.com