MATRIXX Marketing Will Provide Customer Care For Bell Atlantic Video; Agreement Includes Telesales Support for Direct Broadcast Satellite Services

Business Wire, June 22, 1998

CINCINNATI--(BUSINESS WIRE)--June 22, 1998--MATRIXX Marketing(R) today announced an agreement to provide customer service and telesales support for the Bell Atlantic Video Services Company's offering of direct broadcast satellite (DBS) services. Under terms of the one-year contract, which is renewable up to three years, MATRIXX will provide customer care services in its new service center in South Jordan, Utah.

MATRIXX services to Bell Atlantic Video will include telesales support to help acquire customers, as well as customer service support for current and future customers. Customer service representatives will have access to the Wizard subscriber management and billing system offered by MATRIXX's sister company CBIS. Bell Atlantic Video recently signed an agreement with CBIS for billing and subscriber management to support the DBS service offering.

"MATRIXX has extensive experience in the DBS market, and they understand the challenges we're facing. They have the customer service experience we need as we prepare for our market launch, with a long list of clients who have benefited from exemplary customer care," said Richard E. Beville, president of Bell Atlantic Video. "We also wanted a company that could ramp up quickly to meet our growing needs, and MATRIXX has those capabilities."

"With MATRIXX providing its customer service and telesales support, Bell Atlantic Video can concentrate its efforts on providing digital video services," said David Dougherty, president and CEO of MATRIXX Marketing. "The MATRIXX and CBIS relationship with Bell Atlantic Video represents a significant opportunity for the two companies to work together to provide end-to-end customer management."

On March 2, Bell Atlantic Video announced a multi-year marketing and distribution agreement with DIRECTV, and also announced an agreement in principle to offer services from U.S. Satellite Broadcasting. When DBS services are launched commercially by Bell Atlantic Video this summer in two major markets, MATRIXX will provide customer service support and CBIS will provide the billing and subscriber management.

ABOUT BELL ATLANTIC

Bell Atlantic, headquartered in New York, has 41 million telephone access lines in the mid-Atlantic region and the Northeast and 6.7 million wireless customers worldwide. The Bell Atlantic companies are premier providers of advanced wireline voice and data services, market leaders in wireless services and the world's largest publishers of directory information.

ABOUT MATRIXX Marketing

MATRIXX Marketing Inc. is a leader in providing outsourced customer management solutions, which increase sales, improve customer service, and lower operating costs for many of the leading companies of the world. The company's more than 30 call centers, equipped with state-of-the-art technology and telecommunications systems, are located throughout the United States, in Canada, and in Europe. MATRIXX serves a wide range of industries including communications, technology, consumer products, and financial services. MATRIXX Marketing is a Cincinnati Bell (NYSE:CSN) company, which can be found on the Web at http://www.matrixx.com

NOTE - Convergys Corporation

On April 27, Cincinnati Bell Inc. announced that it had formed a new subsidiary, Convergys Corporation, to hold its billing and customer management businesses, CBIS and MATRIXX Marketing.

MATRIXX Marketing is a registered trademark of MATRIXX Marketing Inc.

    CONTACT:  Cincinnati Bell Public Relations
               John Pratt, 513/397-7777 or 800/327-3900
               E-mail:  jpratt(at sign)cinbell.com
                        or
               Edelman Worldwide
               Chris Perry, 312/240-2688
               or cperry(at sign)edelman.com