Channel 7/ABC Presents "Ride for Life: The California AIDS Ride"

Business Wire, June 30, 1998

SAN FRANCISCO--(BW HealthWire)--June 30, 1998--ABC 7 presents a special look into the nation's largest AIDS fund-raiser, The California AIDS Ride.

"Ride for Life: The California AIDS Ride," is an hour-long documentary that airs Saturday, July 11 at 7 p.m. and Saturday, July 25 at 4 p.m. The documentary follows more than 2600 cyclists as they pedal the 572 mile route from San Francisco to Los Angeles to raise funds for HIV/AIDS related services. This year's Ride grossed more than $9.5 million, with net proceeds benefiting the L.A. Gay and Lesbian Center and the San Francisco AIDS Foundation. Join ABC 7 as we explore the challenges, teamwork and logistics of the Ride, as well as the motivation behind the cyclists taking part in this unique journey.

The individuals involved in the California AIDS Ride encompass every race, age group, religious background and sexual orientation. Their reasons for riding are as diverse as they are, but they are united in their goal to raise money and awareness in the fight against AIDS. Set against the spectacular California landscape, "Ride for Life: The California AIDS Ride" tells the inspiring stories of the participants in this extraordinary event, as they travel across the state.

"Ride for Life: The California AIDS Ride" airs Saturday, July 11 at 7 p.m. and Saturday, July 25 at 4 p.m. Matt Heinze is producer, Lisa Scimens is executive producer, David F. Metz is program director. Joe Ahern is president and general manager of ABC 7, the ABC, Inc. owned television station serving Northern California.

    CONTACT: Channel 7
              Abbie Hartley, 415/954-7974
              Matt Heinze, 415/954-7292