Business Services Industry
IMGIS, Inc. and TRUSTe Co-Author Privacy Protection Initiative; Innovative Advertising Affiliate Program Promotes Consumer Privacy Protection and Self-Regulation for Internet Ad Serving
Business Wire, March 2, 1998
CUPERTINO, Calif.--(BUSINESS WIRE)--March 2, 1998--IMGIS, Inc., the leading provider of centralized Internet advertising management technology, today announced it initiated and co-authored an Advertising Affiliate Program with TRUSTe to promote consumer privacy protection as it relates to Internet ad serving.
IMGIS also became a Contributing Sponsor of TRUSTe and will appoint a representative to the TRUSTe Advisory Board.
As a TRUSTe member, IMGIS supports and upholds TRUSTe's objectives of building users' trust and confidence in the Internet through disclosure and informed consent and of addressing privacy issues from the perspective of industry self-regulation.
IMGIS initiated and co-authored the Advertising Affiliate Program to support these objectives of informed consent and self-regulation, as well as to help build consumer and industry awareness of the TRUSTe principles through visibility on leading Web sites.
"We were definitely excited when IMGIS approached us with the idea for the affiliate program," said Susan Scott, executive director of TRUSTe. "In fact, we have plans to use this Advertising Affiliate Program as a template for future TRUSTe vendor programs to promote self-regulation for consumer privacy protection."
Through the Advertising Affiliate Program, IMGIS AdForce(TM)-enabled Web sites that agree to comply with TRUSTe's privacy principles for advertising will be offered an Affiliate membership paid for by IMGIS. Affiliate members will display the TRUSTe Advertising Affiliate Trustmark and agree to be audited, according to TRUSTe guidelines, by a third-party auditing firm to verify that each site abides by the principles described in the affiliate member's privacy statement.
"As technology develops to deliver on the promise of one-to-one marketing on the Internet, the online advertising industry as a whole must proactively protect consumer privacy," said Chuck Berger, chairman and CEO of IMGIS. "We initiated the idea for this program to promote end-to-end self-regulation for the online advertising industry."
IMGIS displays its own TRUSTe trustmark linking consumers to IMGIS' privacy statement and provides privacy safeguards in an effort to earn consumer confidence. IMGIS' privacy statement lets users know that IMGIS does not store personally identifiable information about visitors and will never share any user's information without their permission. In addition, users can deactivate the use of their information for purposes of ad serving across Web sites enabled by AdForce technology simply by accessing the IMGIS Web site and making such a request.
About TRUSTe
TRUSTe seeks to promote the mass adoption of electronic commerce by providing users with a TRUSTed brand for privacy. The principles behind TRUSTe are disclosure and informed consent. TRUSTe provides assurance to the user by reviewing, auditing and monitoring sites to ensure that the sites correctly disclose their information practices.
TRUSTe licenses service marks to Web sites which have committed to protect individual privacy and promote the Internet as a safe and secure place to conduct business, education, communication and entertainment activities. TRUSTe is available on the Web at www.truste.org.
About IMGIS
IMGIS, founded in 1994, is the leading provider of centralized Internet advertising management technology. Using advanced technology and a robust 24x7 data center, IMGIS serves more than 750 million ads monthly on behalf of advertisers, networks and Web sites.
Visit IMGIS on the Web at www.imgis.com. IMGIS corporate headquarters is located at 10101 North De Anza Blvd, suite 210, Cupertino, Calif. 95014; 408/873-3680; 408/873-3693 fax; info@imgis.com.
CONTACT: IMGIS, Inc.
Virginia MacLean, 408/873-3680 x133
or
InterActive Public Relations, Inc.
Amy Grady, 415/703-0400 x227
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