IXLA Expands Alliance With PictureVision; IXLA's Digital Photo Software To Interface with Kodak's PhotoNet Service

Business Wire, Nov 17, 1998

LAS VEGAS--(BUSINESS WIRE)--Nov. 17, 1998--IXLA Limited, a leader in the PC photography software market, today announced the expansion of its strategic alliance with PictureVision, a majority owned subsidiary of Eastman Kodak Company, to further promote the rapidly expanding digital imaging market. The new agreement between the two companies links together Kodak's online photography service, Kodak PhotoNet(tm) online, and IXLA's award-winning PC photography software: users can now directly download their digitized photos from Kodak PhotoNet online, using IXLA's software, and within minutes create photo albums, greeting cards, Internet Web pages, calendars, business presentations and other applications.

The new alliance strengthens IXLA's commitment to PC photography and Internet products, services and technologies. IXLA Limited will incorporate Kodak PhotoNet online, the world's largest online photographic service, as an option in its complete range of PC photography products, including ixla Digital Camera Suite(tm), ixla Explorer(tm), ixla Web Easy(tm), and ixla Photo Scanner Suite(tm).

"We see a true synergy between IXLA's innovative technology and Kodak PhotoNet online," said Phil Garfinkle, CEO of PictureVision and General Manager Network Services, Kodak. "This new relationship will enable our mutual customers to enjoy their digital photos in new ways, with their imaginations as the only limit."

"It is gratifying to secure our partnership with PictureVision and strengthen the PC photography market," said Dr. Soon Teh, CEO of IXLA Limited. "Incorporating Kodak PhotoNet online into our award-winning offerings reinforces IXLA's leadership in developing and marketing innovative PC photography software products."

About PictureVision

PictureVision, Inc., the pioneer in online photography, is an independently operated subsidiary of Eastman Kodak Company based in Herndon, Va. Its core technology provides the foundation for digital photography services such as Kodak PhotoNet online, AOL's "You've Got Pictures!," Sony's ImageStation on PhotoNet, as well as leading image editing software programs like MGI's PhotoSuite II, Live Pix 2.0, Microsoft Picture It! and Adobe PhotoDeluxe. The company provides the imaging industry with turnkey technologies and solutions for profitably increasing sales by leveraging the evolution to digital photography. PictureVision's premier products, Kodak PhotoNet online and Kodak Picture Disk, allow consumers to easily see, share, store and use their photos on their computers simply by having their film developed by any one of thousands of participating PhotoNet retailers. PictureVision, Inc. can be contacted at (703) 733-0500 or at http://www.picturevision.com.

About IXLA

IXLA USA Inc., a subsidiary of Australia's IXLA Limited (formerly ISR Group Limited), is located in Danbury, Conn. and San Jose, Calif. IXLA has other international offices in Japan, Australia and Denmark. IXLA's award winning products and trademarks include ixla Digital Camera Suite(tm) (Photo Marketing Association's 1998 Digital Product Imaging Award), ixla Explorer(tm) (PC Photo Editor's Choice), ixla WebEasy(tm) (1998 PC Week Best of Comdex Finalist), ixla Photo Scanner Suite(tm), ixla Photo(tm), ixla Artist(tm) and ixla Digital Camera Interface(tm). Products are available in English, Japanese, Korean, Chinese, French, German and Spanish. For sales information, call (408)573-0295 or see http://www.ixla.com.

ixla Explorer, ixla Digital Camera Suite, ixla Web Easy, ixla Photo Scanner Suite, ixla Photo, ixla Artist and ixla Digital Camera Interface are trademarks of IXLA Limited. All other trademarks are property of their respective owners. PhotoNet is a trademark of PictureVision, Inc.