PRIMEDIA Intertec Sells Health Management Technology Magazine to Nelson Publishing

Business Wire, Nov 18, 1998

NEW YORK--(BUSINESS WIRE)--Nov. 18, 1998--

The Jordan, Edmiston Group Represents PRIMEDIA In Sale Of First IT

Magazine For Health Care Industry

The Jordan, Edmiston Group, Inc. announced today that PRIMEDIA Intertec has sold its Atlanta, Georgia-based Health Management Technology magazine to Nokomis, Florida-based Nelson Publishing. The Jordan, Edmiston Group served as financial advisor to PRIMEDIA Inc. The terms of the transaction were not disclosed.

Founded in 1980, Health Management Technology magazine offers business news, feature articles and real world case studies to a circulation (as of June 1998) of 35,000 senior health care industry executives. Health Management Technology magazine serves the $17 billion IT market of hospitals, clinics, managed care organizations (HMOs, PPOs and IPAs), consultants, vendors of systems software and equipment, and related businesses.

                 Health Management Technology Magazine

Year Established                   1980
Annual Frequency                     13 times (including directory)
Total Circulation (rate base)    35,000
1997 Paid Advertising Pages         314
1998 Black & White Page          $4,405

"Health Management Technology magazine's established role as a key information provider at the forefront of two important trends: systemic change in health care and the acceleration of the integration of IT into health management systems will make it a good addition to Nelson Publishing's family of information technology publications," said Richard DW Mead, managing director of The Jordan, Edmiston Group.

PRIMEDIA Intertec produces 80 magazines, 30 events as well as newsletters, directories, show dailies, postcard decks, research and more than serving professionals in agriculture, automotive, communications, marketing, construction, packaging and more for more than a century. PRIMEDIA Inc. is a leading diversified media company that publishes 205 magazine titles and 195 business and consumer information products, operates 21 video networks and offers more than 100 web sites. The company, headquartered in New York City, operates in the specialty magazine, education and information sectors, with a firm value of over $3.4 billion and more than 7,000 employees.

Nelson Publishing, is a Nokomis, Florida publisher of three information technology trade publications EE-Evaluation Engineering, Communications News, and MAN-Modern Application News.

The Jordan, Edmiston Group is the leading investment bank specializing in the publishing, information and new media industries. The investment bank has completed more than 25 transactions in the past 12 months with an aggregate value exceeding $500 million. For more information on The Jordan, Edmiston Group visit its Web site at www.jegi.com.