MicroStrategy Wins DBMS Readers' Choice Award — DSS Administrator Earns Top Honors in Data Warehouse Systems Category

Business Wire, Nov 23, 1998

VIENNA, Va.--(BUSINESS WIRE)--Nov. 23, 1998--MicroStrategy(R) Incorporated (NASDAQ: MSTR), a leading worldwide provider of mission-critical decision support systems, today announced that DBMS readers selected DSS Administrator(tm) as the Data Warehouse Systems product of choice in the 1998 DBMS Readers' Choice Awards competition. The winners were recently announced by David Stodder, the editor-in-chief of Intelligent Enterprise, a new technology publication that resulted from the recent merger between DBMS and Database Programming & Design. Intelligent Enterprise specializes in the coverage of business-critical applications that form the backbone of corporate information management.

The winners of the Readers' Choice Awards were chosen by DBMS subscribers, which include CIOs, project managers, and IT staff focused on data warehousing technology. "The 1998 Readers' Choice Awards showcase the leading technologies in enterprise applications," said Stodder. "Winning this award demonstrates that readers consider DSS Administrator to be an invaluable component in building and maintaining a robust data warehousing environment." "MicroStrategy is honored to have DSS Administrator recognized by the IT community as a superior data warehousing product," said Sanju K. Bansal, executive vice president and chief operating officer of MicroStrategy Incorporated. "Intelligent Enterprise readers are experienced IT professionals knowledgeable in the evaluation and purchase of software products. Their votes reflect the value DSS Administrator provides as an integral part of an enterprise data warehousing solution."

About DSS Administrator

DSS Administrator provides a comprehensive management and monitoring environment for developing, deploying, and maintaining very large data warehouse and web-based DSS applications. DSS Administrator consists of two components: Warehouse Monitor and Object Manager. Warehouse Monitor lets administrators measure system performance and view usage trends by project, user, report, date, and time of day--information essential for optimizing the performance and for determining the return on investment of DSS applications. Object Manager enables efficient management of very large data warehouse implementations designed to support thousands of users. DSS Administrator provides easy-to-use interfaces to help administrators monitor their systems, while reducing the time and effort required to manage and tune enterprise decision support and e-commerce applications.

Other Recent Awards

In 1998, MicroStrategy also received the following awards and honors:

-- The Data Warehousing Institute's Award for Best Practices In

-- Data Warehousing The Data Warehousing Institute's Pioneering Products Shoot Out Award

-- Database Programming & Design's Dozen Companies on the Rise

-- DM Review's Data Warehouse 100

-- PlugIn Datamation Product of the Year Award Finalist

-- RealWare Award for Best Business-Critical E-Commerce Application

-- RealWare Award Finalist for Best Decision Support Application for Business Intelligence

-- Red Herring Top 100 Technology Companies

-- Red Herring Top 10 Entrepreneurs of the Year

-- Software Magazine's Software 500

About MicroStrategy Incorporated

MicroStrategy is a leading worldwide provider of enterprise decision support system ("DSS") software and related services. MicroStrategy's suite of products (DSS Suite(tm)) enables both active and passive delivery of information from large-scale databases, providing Global 2000 enterprise user communities with timely answers to mission-critical questions.

MicroStrategy's decision support platform enables users to query and analyze the most detailed, transaction-level databases, turning data into business intelligence. In addition to supporting internal enterprise users, MicroStrategy's products extend DSS beyond corporate boundaries to customers, partners and supply chain constituencies through a broad range of pull and push technology such as the Internet, e-mail, telephones, pagers and other wireless communications devices. MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.

MicroStrategy has over 650 customers across such diverse industries as retail, telecommunications, finance, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy's customers use DSS Suite to perform mission-critical activities such as: customer segmentation and profitability analysis; supply chain management; one-to-one customer marketing; financial analysis; customer acquisition, retention, and churn analysis; merchandising and inventory analysis; product category management; and customer risk profiling. Representative MicroStrategy customers include American Express Travel Services, CVS Pharmacy, Harris Teeter, IMS America, Kmart, MCI WorldCom, Merck-Medco, Nike, and Ralston Purina. MicroStrategy has also entered into relationships with more than 145 system integration, application development and platform partners, including Acxiom, Andersen Consulting, HNC Software, IBM, NCR, and Oracle.