Immediate Signs Benelux Distribution and Sales Agreement

Business Wire, Nov 3, 1998

LONDON and FRANKFURT--(BUSINESS WIRE)--Nov. 3, 1998--

(Music and Record Producer, Publisher and Distributor)

(Over the Counter/Bulletin Board OTC/BB

and FRANKFURT: IEGP)

IMMEDIATE ENTERTAINMENT GROUP INC. ("IMMEDIATE") Brussels based subsidiary MUSIC AVENUE announces that it has agreed a sales and distribution agreement with SONY MUSIC ENTERTAINMENT ("SONY").

As a result of this agreement, Chartware Media Distribution (Benelux) bvba has been formed and will be headed by RIK BLOMME, formerly general manager of Dino Music Belgium and CNR Music Belgium.

BLOMME will manage the marketing, promotion and general collaboration with SONY. The agreement will also enable him to work directly with certain key accounts, in addition to mail order companies and book and record clubs.

SONY MUSIC (FRANCE) will also release a minimum of 10 CD albums of MUSIC AVENUE dance repertoire this autumn, whilst BMG, ARCADE and French independent MUSIDOL have scheduled MUSIC AVENUE product for release by the year end.

Commenting, Immediate Chairman Michael Berresheim said: "We are delighted to have secured the services of Rik Blomme who is considered to be one of the more creative, yet commercially minded, sales and marketing executives in the Benelux."