Z.Com Launches MediaRep Web Site Advertising Network

Business Wire, Nov 4, 1998

ATLANTA--(BUSINESS WIRE)--Nov. 4, 1998--MediaRep, a division of Z.Com, today announced the debut of the MediaRep Web Site Advertising Network (http://www.mediarep.com).

MediaRep represents advertising space on the new Z.Com portal (http://Z.Com), hundreds of radio station web sites, and over 1500 affiliated radio station portal sites known collectively as the World Network. Charter advertisers include Hilton Hotels, 1-800-Flowers, Cybermeals, and Netscape Communications Corp.

"The synergy between radio and the web creates an ideal medium for advertisers," said Jeff Gold, CEO of Z.Com. "Radio listeners have strong station loyalties and will frequent Internet advertisers associated with their favorite station."

MediaRep Network sites integrate content from Z.Com and other partners. Cooperative relationships have been established with several online services. Search engines integrated into MediaRep sites include Yahoo Inc. (Nasdaq: YHOO), Excite Inc. (Nasdaq: XCIT), Snap by CNET Inc. (Nasdaq: CNWK), NetFind by America Online Inc. (NYSE: AOL), and HotBot by Lycos Inc. (Nasdaq: LCOS).

MediaRep offers banner packages, sponsorship opportunities, and listings in the popular Holiday Shopping Guide section of Z.Com and affiliated portals.

"We expect to serve one billion ad impressions within 12 months," said Gold. "Last month MediaRep Network sites served over 150 million hits."

While the MediaRep Advertising Network is a new undertaking, Z.Com's World Network and FM Net divisions have been providing web services to over 2000 radio stations for several years.

"All six of our ABC sites have been with World Network for over three years," said Kristen Gordon, new media manager for ABC Radio Minneapolis. "In the Internet world that says a lot about professionalism, dependability, and the partnership we have created together."

Z.Com and MediaRep are the latest projects from high-tech entrepreneur Gold. Prior to launching Z.Com, Gold founded several other successful internet businesses including FM Net, Musictown, Go Chat!, and Go.Com. The Walt Disney Co. acquired the Go.Com domain from Gold earlier this year for a joint venture with Infoseek Corp.

MediaRep will compete with advertising networks by DoubleClick Inc. and 24/7 Media, Inc.

Custom versions of Communicator and Navigator products, by Netscape Communications Corp., will be available for free download from many MediaRep sites. MediaRep sites also function well with Internet Explorer from Microsoft Corp., and are fully compatible with browsers running on Macintosh and iMac computers from Apple Computer Inc.

About MediaRep

MediaRep and Z.Com are services of A Lasting Impression Music Corp., a California corporation. A Lasting Impression was founded by Jeff Gold in 1991 and has offices in Atlanta and the San Francisco Bay Area.

NOTE: Z.Com, Z.Com World Network, MediaRep, Go Chat!, Z Chat, FM Net, Cyberlearn, Barnaby 2000, and Musictown are trademarks of A Lasting Impression Music Corp. Other company and product names herein may be trademarks or registered trademarks of their respective owners.

FOR MORE INFORMATION: Press enquiries, press@z.com (photos and online press kit at http://press.z.com); Advertising enquiries, sales@mediarep.com (http://www.mediarep.com); or call Z.Com's executive offices at 1-800-800-2099 ext. 41.