Dr. Memory's Learnin' Lab Scheduled for Early 1999 Internet Debut

Business Wire, Oct 21, 1998

TEMPLETON, Calif.--(BUSINESS WIRE)--Oct. 21, 1998--Jerry Lucas, president of Lucas Educational Systems Inc. (NASDAQ:LEDS), Wednesday announced plans to launch a detailed teaching Web site in early 1999.

The Web site, Dr. Memory's(TM) Learnin' Lab, will teach a variety of subject matter including Spanish vocabulary and basic Spanish grammar, English vocabulary, spelling, definitions, Bible memory, early childhood learning, English grammar and punctuation, general learning and Learning How to Learn.

Learning How to Learn is Lucas' new revolutionary book that teaches all of his tools of learning and, according to Lucas, is the most in-depth teaching on learning and memory training ever developed. This virtual classroom includes easy-to-follow lessons such as how to remember names and faces, how to cure absentmindedness and how to learn school work, etc.

A free demonstration site will enable subscribers to see how simple learning can be with Jerry Lucas' Automatic Learning(TM) methods. Prospective subscribers can become full-time subscribers while viewing the demonstration site.

Lucas Educational Systems Inc., headquartered in Templeton, was founded in 1996 to produce, market and distribute the proprietary learning and memory techniques and related products developed by Jerry Lucas during the past 25 years.

Prior to becoming a publicly held company in November, 1997, Lucas' company sold more than 4 million educational products. Known as Dr. Memory(TM), Lucas co-authored The Memory Book, a New York Times best seller that sold more than 3 million copies. The company's web site is located at www.jerrylucas.com.