Gateway Names Kenneth M. Stickevers Vice President of Brand Management

Business Wire, Oct 22, 1998

NORTH SIOUX CITY, S.D.--(BUSINESS WIRE)--Oct. 21, 1998-- Gateway today announced that Kenneth M. Stickevers has been named vice president of brand management for Gateway. Mr. Stickevers will report to Anil Arora, senior vice president and chief marketing officer, and will be responsible for developing Gateway's brand management strategy.

"Ken brings a wealth of brand management experience to Gateway," said Arora. "He understands the key elements of furthering our goal of humanizing the digital revolution."

Mr. Stickevers was most recently director of Customer Development at The Pillsbury Company, where he developed business strategies for the Baked Goods division. He also served as marketing director of Pillsbury's Mexican Foods division, where he managed R&D, manufacturing, sales, finance and advertising personnel. In addition, Stickevers held senior brand management positions with Kraft Foods where he served as senior brand manager and manager of strategy. Prior to Kraft, he was a captain in the Air Force where he managed new weapon flight test programs.

"I am pleased to join a company with a brand that reflects a commitment to total client satisfaction," said Stickevers. "I look forward to building upon a brand that has the highest level of loyalty for PCs driven by the quality of Gateway's products and services."

Mr. Stickevers earned a bachelor of science degree from Rensselaer Polytechnic Institute, Troy, N.Y., and a master's of business administration from Wright State University, Dayton, Ohio. He will be based at the company's administrative headquarters in San Diego, Calif. About Gateway

Gateway (NYSE: GTW), a Fortune 500 company founded in 1985, provides complete computing solutions for clients worldwide. The company has manufacturing facilities in the United States, Ireland and Malaysia and employs more than 14,000 people worldwide. Gateway products and services consistently win top awards from leading industry publications. Revenue for 1997 was $6.3 billion. For further information visit Gateway at www.gateway.com.