Business Services Industry
Midway to "E-tail" Video Games at www.midway.com; Online Store Will Soon Feature Midway's Complete Fall Lineup
Business Wire, Oct 29, 1998
CORSICANA, Texas--(BUSINESS WIRE)--Oct. 29, 1998--Midway Home Entertainment Inc., a subsidiary of Midway Games Inc. (NYSE: MWY), today announced that it has opened an online store on its Web site, www.midway.com, allowing consumers to purchase Midway's most recent and popular titles over the Internet.
Digital River (Nasdaq: DRIV), the leading provider of electronic commerce outsourcing for Internet software sales, will be Midway's online distribution partner. Currently, NFL(R) Blitz(tm), Mortal Kombat(R) 4, GEX(64): Enter the Gecko and Rampage World Tour(tm) on multiple platforms are available for purchase at the site. Midway's entire fall 1998 lineup will be offered by Christmas, followed by a more extensive catalog into 1999.
Exploiting the growing e-tail distribution movement, Midway has opened its online store to expand its consumer reach, continue establishing its online community and generate repeat online sales by offering special premiums with every purchase. Midway plans to expand its online catalog to include hits such as San Francisco Rush(tm): Extreme Racing, Mortal Kombat(R) Trilogy, NBA Hangtime as well as classic compilations featuring Asteroids(R), Centipede(R), Paperboy(R), Defender(R) and Joust(R).
"Electronic commerce is an great complement to our traditional distribution methods," said Paula Cook, director of marketing for Midway Home Entertainment. "Expanding our expertise onto the Internet paves a new road for the distribution of Midway's quality titles, and also provides a great convenience to our customers, allowing them to shop from their desktop."
"We are pleased to partner with Midway Home Entertainment to provide its lineup of quality games to Web customers," said Joel Ronning, founder and chief executive officer of Digital River. "Midway's top-selling games like NFL Blitz and Mortal Kombat 4 make a tremendous addition to our online inventory of products."
Midway will be marketing its electronic commerce store by advertising on major video game Web sites and search engines as well as within the company's print advertisements.
Digital River, based in Minneapolis, offers the world's largest online database of software products. The company has contracted with more than 2,000 software publishers and online retailers to provide its proprietary technology for Internet delivery of more than 131,000 software and other digital products. Tech Squared Inc. (OTC Bulletin Board: TSQD) controls 19 percent of Digital River's common stock. For more information, visit the Digital River Web site at http://www.digitalriver.com.
Midway Home Entertainment Inc. designs, markets and distributes video games under the Midway trademark for home game platforms and personal computers. Midway Home Entertainment Inc. is a subsidiary of Midway Games Inc. (NYSE: MWY), a company engaged in the design, manufacture and sale of coin-operated video games under the Midway and Atari trademarks. Visit Midway's Web site at www.midway.com.
Mortal Kombat, Blitz, Rampage World Tour, Defender, Joust and Midway are trademarks of Midway Games Inc. San Francisco Rush: Extreme Racing and Paperboy are trademarks of Atari Games Corporation. Asteroids and Centipede are trademarks of Atari Corporation. NFL is a trademark of the National Football League. NBA is a trademark of NBA Properties, Inc. Gex and the Gex character are trademarks of Crystal Dynamics. (c)1998 Crystal Dynamics. Distributed by Midway Home Entertainment Inc. under license.
Most Recent Business Articles
- Your feedback
- Why fly solo when an executive assistant can accelerate your CLNC® business?
- The CLNC® mentors held the key to my first case and to my CLNC® success
- Atlanta CLNC® 6-day certification seminar photo galleryplus sign up today for spring 2009 to save $100.00
- Announcing the 2009 NACLNC® conference keynote speaker, Stedman Graham: move like a maverick for breakaway CLNC® success at the 2009 NACLNC® conference
Most Recent Business Publications
Most Popular Business Articles
- Using object-oriented analysis and design over traditional structured analysis and design
- Big Fish Games Migrates Upstream to Fisher Plaza; High Growth Online Gaming Firm Vaults Fisher Plaza Occupancy Rate Above 90%
- Top of the line: some of the world's most well-respected doctors practice in South Florida. A guide to choosing the best physician specialists - Top Doctors in South Florida
- Sand filter basics: high-rate sand filters can be confusing for those new to the business. Understanding valve modes is the key
- BEHR Paints Introduces a Colorful New Way to Paint and Prime All in One with BEHR Premium Plus Ultra™ Interior

