Keynotes from Industry Visionaries Highlight Agenda on Second Day of MicroStrategy's DSS World

Business Wire, Oct 30, 1998

WASHINGTON, DSS WORLD--(BUSINESS WIRE)--Oct. 29, 1998--

General Manager of IBM's Global Business Intelligence

Solutions Group and Group CIO of The Limited Discuss Best

Practices and the Future of the DSS Industry

MicroStrategy Incorporated (Nasdaq:MSTR), a leading worldwide provider of mission-critical decision support systems, today announced highlights from the second day of its annual user conference DSS World. The day was kicked off with a keynote addresses from Rick Amari, Group CIO of The Limited, Inc., and concluded with a keynote from Ben Barnes, General Manager of IBM's Global Business Intelligence Solutions Group.

"We are pleased to have such important industry visionaries highlighting the program for the second day of DSS World," said Michael J. Saylor, president and CEO of MicroStrategy(R) Incorporated. "Attendees were able to learn about the decision support techniques employed at one of the world's leading retailers, as well as the business intelligence and e-commerce strategies employed at IBM to lead this industry into the next century. It was a tremendous day at DSS World."

The Limited Leverages Y2K Opportunity to Implement Packaged Systems at Victoria's Secret

In a morning keynote, Rick Amari, Vice President and Group CIO, The Limited, Inc., discussed how his company, facing significant information technology challenges in preparing for the Year 2000, leveraged its highly successful Victoria's Secret data warehouse by replicating it across several brand names to provide decision support capabilities across the entire enterprise. Mr. Amari walked attendees through the decision process, project approach, realized and projected benefits, and future possibilities to further implement MicroStrategy's powerful decision support platform.

IBM's Ben Barnes Speaks About Transforming Information into Insight

In an afternoon keynote address entitled "Business Intelligence: Transforming Information into Insight," Ben Barnes, the general manager of IBM's Global Business Intelligence Group, addressed how business intelligence technologies like data warehouses, data marts, advanced analytical applications, data mining, and the Internet are transforming businesses worldwide. He discussed why companies in the finance, distribution, healthcare, telecommunications, utilities, insurance, and transportation industries are using these technologies to differentiate their products and services, compete more effectively, and attract and retain profitable customers. Mr. Barnes provided real-world examples of companies that are using business intelligence to build effective relationship marketing programs, identify and contain fraud and abuse, and control operating costs.

About MicroStrategy Incorporated

MicroStrategy is a leading worldwide provider of enterprise decision support system ("DSS") software and related services. MicroStrategy's suite of products (DSS Suite(tm)) enables both active and passive delivery of information from large-scale databases, providing Global 2000 enterprise user communities with timely answers to mission-critical questions.

MicroStrategy's decision support platform enables users to query and analyze the most detailed, transaction-level databases, turning data into business intelligence. In addition to supporting internal enterprise users, MicroStrategy's products extend DSS beyond corporate boundaries to customers, partners and supply chain constituencies through a broad range of pull and push technology such as the Internet, e-mail, telephones, pagers and other wireless communications devices. MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.

MicroStrategy has over 620 customers across such diverse industries as retail, telecommunications, finance, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy's customers use DSS Suite to perform mission-critical activities such as: customer segmentation and profitability analysis; supply chain management; one-to-one customer marketing; financial analysis; customer acquisition, retention, and churn analysis; merchandising and inventory analysis; product category management; and customer risk profiling. Representative MicroStrategy customers include American Express Travel Services, CVS Pharmacy, Harris Teeter, IMS America, Kmart, MCI WorldCom, Merck-Medco, Nike, and Ralston Purina. MicroStrategy has also entered into relationships with more than 145 system integration, application development and platform partners, including Acxiom, Andersen Consulting, HNC Software, IBM, NCR, Oracle, and PeopleSoft Retail Corporation.

For more information, please visit MicroStrategy's Web site: http://www.strategy.com.

This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe", "estimate", "project", "expect" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that could cause or contribute to such differences include continued acceptance of the Company's products in the marketplace, the timing of significant orders, delays in the Company's ability to develop or ship new products, market acceptance of new products, competitive factors, general economic conditions, currency fluctuations, and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.